LA’s Sunset Strip Just Got Its First Anamorphic LED Screen July 21, 2025 by Antonia Hamberger A ride down LA’s Sunset Strip is like a journey through the history of out-of-home advertising. Some remnants still linger of the iconic billboards that showcased the Beatles parading over Hollywood’s hottest nightclubs in the 80s. Today, nearly half the billboards on the Strip are owned by streaming giant Netflix, which began steadily acquiring OoH …
Almo’s Linklab Wants to Take the Headache Out of DV-LED for AV Integrators July 21, 2025 by Antonia Hamberger Earlier this year, U.S. ProAV distributor Almo, consolidated its service offerings under a new sub-brand: Linklab. Led by former Director of Services, now Vice President Cory Allen, Linklab allows AV integrators to bolster their own offerings through a range of services, including design, installation, content creation, and ongoing support. To strengthen its capabilities in the …
Keynote Speakers for DSE 2025 in San Diego Announced July 21, 2025 by Antonia Hamberger Questex is moving Digital Signage Experience (DSE) from a Las Vegas exhibition hall to a San Diego costal resort this year. The event, which has seen a decline in exhibitors in recent years, is undergoing a full revamp – shifting its focus more heavily toward conference programming and education. This includes two keynotes, one of …
Opinion: Built to Last – Why Digital Signage Must Rethink Durability in the Age of Sustainability July 21, 2025July 21, 2025 by Florian Rotberg At Singapore’s Suntec Convention Centre, the once world’s largest LCD video wall – installed in 2013 – is being retired after 12 years of continuous service. By today’s standards, that kind of longevity borders on exceptional. In fact, some airport displays built a decade ago are still in operation, silently challenging the industry’s current obsession …
Distribution: Investor Acquires Exertis UK and Ireland July 21, 2025July 21, 2025 by Florian Rotberg DCC, the owner of Exertis, is divesting its distribution business in the UK and Ireland. This move follows its announcement at the end of 2024 to focus only on its energy business by selling its global distribution arm, Exertis. The sale to private equity investor Aurelius is likely just the first step.
ISE 2026: Barça’s Stadium Opening Cancelled July 21, 2025July 19, 2025 by Florian Rotberg Barcelona | FC Barcelona was supposed to return to its completely renovated Camp Nou stadium after two years of construction. But the reopening has now been canceled for the time being. Whether the arena, which features extensive digital signage, will be ready in time for the Champions League season remains to be seen.
AI in Digital Signage: Lukas Danek on How SignageOS Integrates AI Across Teams July 18, 2025 by Antonia Hamberger Some may argue that the digital signage industry has been slow to embrace AI. But that claim doesn’t hold up across the board. In fact, many software vendors are actively experimenting with AI agents and tools to automate workflows for their users. Internally, companies across the industry are also seeing AI completely reshape how their …
Vistar Expands OoH Marketplace with Programmatic Guaranteed Deals July 18, 2025 by Antonia Hamberger Vistar Media, one of the largest supply side platforms (SSPs) for OoH, now also supports Programmatic Guaranteed. This means advertisers can lock in where their out-of-home ads will run and agree on the price ahead of time. Media owners tend to favor these deals because they offer a clearer view of demand and help secure …
Opinion: Dise in the Footsteps of Scala – Vertiseit’s Bold Play for Global Leadership July 17, 2025July 17, 2025 by Florian Rotberg Ten years ago, Scala stood as the undisputed benchmark in the digital signage world. Founded in Norway, Scala was rarely the perfect CMS – but it was the best integrators had. Those who mastered its quirks were the industry’s elite, forming a tight-knit global network of partners who enhanced its capabilities with clever workarounds. European …
Lenovo and Formula 1 Light Up London’s ‘Walkie-Talkie’ July 17, 2025 by Antonia Hamberger Lenovo and Formula 1 marked the growing popularity of the sport in the United Kingdom with a 4,250 square metre projection on London’s Fenchurch Building, also known as the ‘Walkie-Talkie’. The projection featured Formula 1 car liveries designed by DJ Roman Kemp and presenter Natalie Pinkham. The event follows the 2025 Formula 1 Qatar Airways …
