When Taylor Swift Goes Orange, Brands Follow August 18, 2025 by Antonia Hamberger Did you notice the color orange unusually often last week? No? Then you’ve trained your algorithm to be remarkably resistant to pop culture – and, presumably, none of your female friends and family members are sporting colorful friendship bracelets. Whether you realized it or not, that puts you in a minority. Taylor Swift announced her …
Miraj Cinemas Revives North Delhi Landmark with New Luxury Multiplex August 15, 2025 by John Berkovich The cinematic lights are back on at one of North Delhi’s most storied addresses. Miraj Cinemas, India’s third-largest multiplex chain, has transformed the historic Akash Cinema in Azadpur into a three-screen, luxury venue that merges decades of local film history with modern moviegoing comfort. The original Akash Cinema, a 1,000-seat single-screen theater that opened in …
Digital Media Tops Half of Global Ad Spend for First Time in 2024 August 15, 2025 by John Berkovich PQ Media released its 12th Annual Edition of the Global Advertising & Marketing Spending Forecast, and the results bode well for out-of-home display technology. The comprehensive report includes econometric data and a detailed analysis of digital and traditional media spending, growth, trends, and projections by media platform across twenty countries, including China, the United States, …
Colorado Tourism Uses DooH to Bring Outdoor Scenes to Chicago Streets August 15, 2025 by John Berkovich Colorado Tourism has partnered with MMGY and Visual Feeder on a DooH campaign that projects scenic views of Colorado’s landscapes onto high-traffic windows in Chicago’s Magnificent Mile and River North districts. Using rear-projection technology, the campaign showcases a mix of static and moving images across entire blocks of vacant retail windows in downtown Chicago. This …
SNA Displays Upgrades Los Angeles’s Largest Freestanding Digital Billboards August 14, 2025 by John Berkovich SNA Displays has teamed up with the Los Angeles Football Club (LAFC) and Bank of Montreal (BMO) Stadium to retrofit the two largest freestanding LED pylons in Southern California. Dubbed The Towers, the custom multi-sided displays rise along Interstate 110, extending LAFC’s brand presence to millions of drivers each month, delivering full-motion LED visibility to …
Germany: Ströer Hits Record Sales on DooH and AI Growth August 14, 2025 by Antonia Hamberger Digital-out-of-home is booming, and Statista is emerging as a key AI data supplier: The German Ströer Group increased its revenue to €980 million in the first half of 2025, powered by DooH growth and AI partnerships.
invidis on Tour: Digital Signage at Infocomm India 2025 August 19, 2025August 14, 2025 by invidis Redaktion India is currently one of the digital signage industry’s boom markets, driven by rapid digitization across various sectors and a major hub for innovation and manufacturing. invidis will return to Mumbai to host the annual Infocomm India Digital Signage Program on 10 September 2025.
Vistar Media Partners with Acxiom to Add Audience Data to DSP August 14, 2025 by John Berkovich Vistar Media, since January part of T-Mobile Advertising Solutions, has partnered with Acxiom, the Interpublic Group (IPG)-owned customer intelligence company, to integrate Acxiom’s consumer data into Vistar’s demand-side platform (DSP). The integration provides advertisers with access to over 500 audience segments, encompassing demographics, financial behaviors, lifestyle interests, purchase activity, and life stage indicators. The data …
Tales & Ales Heads to New York City On October 14 August 14, 2025 by John Berkovich On October 14, 2025, the XUSC community gathers in Manhattan’s West Village for their next digital signage networking event, Tales & Ales. Following the past two events at ISE in Barcelona and Infocomm in Orlando, this will be a relaxed evening for industry professionals – without the rush and noise of a trade show. Hosted …
Nono Shop Swaps Print for Samsung Color E-Paper to Cut Energy Use, Reduce Waste August 13, 2025 by John Berkovich Brands are finding new ways to align their messaging with eco-conscious values, and for Seoul’s Nono Shop – a zero-waste store and vegan café – that commitment now includes Samsung’s Color E-Paper (EMDX) displays. E-paper has been emerging as a next-generation signage solution for the past two years, prized for its ultra-low power consumption and …
