UAE Mega-Mall Adds Illusion-Driven Experiential LED Display In Central Plaza December 14, 2021 by Dave Haynes The first wave of anamorphic illusions on LED displays seemed to almost exclusively be associated with booked advertising on media company billboards, with a sprinkling of public art initiatives here and there. Now we’re starting to see these visual tricks – also referred to as forced perspective illusions – showing up as attractions and experiential …
Swedish Solutions Provider Visual Art Wins Deal For 15,000 Screens For Finn Retail Group December 13, 2021 by Dave Haynes Digital signage has matured through the years to a state that networks announced with 1,000s of screens is no longer big, encouraging news, but I still think it’s a pretty big deal to get word of a screen network that would hit 1,500 stores and have some 15,000 displays. The Swedish solutions provider Visual Art …
Low-Rez LED Wall Part Of Art Trail Tied To London’s Wembley Stadium December 13, 2021 by Dave Haynes Here’s a good reminder, if one is needed, that good work can be done without investing six or seven figures in a fine pitch LED video wall. This is a low resolution wall running ambient content on a pedestrian walkway at Wembley Park station, the closest London Underground stop to the big sports and events …
NFL’s Patriots Get OK For $200M+ Upgrades, Including 370-Foot Curved End Zone Display December 10, 2021 by Dave Haynes My gut tells me this colossal display job is already sold, but who knows … The NFL’s New England Patriots have the go-ahead now from the local planning board to do what is estimated as north of $200M in renovations to Gillette Stadium, including a 370-foot-wide, 60-foot-tall curved radius LED highlights and fan-cam board in …
LED Video Display Market Still Seeing Healthy Growth, But Mainly In Chinese Domestic Market: Omdia December 10, 2021 by Dave Haynes LED display market analyst Tay Taehoon Kim of Omdia pushes out regular market updates via Linkedin, and his latest look suggests the LED video display market continues to grow at a healthy clip. Measured by the physical amount of display by square meter sold and shipped, Omdia suggests the market grew by 17.3% Quarter on …
BrightSign, Four Winds Take Over 1,000 End-Point Screen Network For Big Plumbing Supplier December 10, 2021 by Dave Haynes BrightSign and Four Winds Interactive have released details on what would have been a very nice swap-out win for the two companies – updating roughly 1,000 end-points across the wide U.S. network of a big wholesaler of commercial and residential plumbing supplies. A case study brief on the deal suggests the supplier – Ferguson – …
Tech-Filled SoFi Stadium’s CTO Set For Keynote At DSE; Sony In As Sponsor/Exhibitor December 9, 2021 by Dave Haynes The company re-booting DSE as Digital Signage Experience has announced a second keynote speaker for the March trade show and conference – the CTO of a technology-filled new sports stadium in Los Angeles. Skarpi Hedinsson oversees the technology set-up for SoFi Stadium – the home field for the NFL’s Los Angeles Rams AND the Los …
WaFd Bank Using Hyper-Local Creative Content As It Rolls Out Digital First Strategy In Branches December 9, 2021 by Dave Haynes Washington Federal Bank, commonly known as WaFd Bank, has started rolling out a ‘Digital First’ communications strategy across its branches in Washington and seven other U.S. states – using a variety of screen technologies and custom content. The bank – which has some 200 locations – engaged the West Coast boutique solutions firm NewReach to …
New DPAA Research Shows Upticks In Understanding, Interest And Spend For Digital OOH December 9, 2021 by Dave Haynes The DPAA has pushed out the new version of an annual study the DOOH-focused trade marketing association commissions on the perceptions, knowledge and booking intentions that brands and agencies have about out of home as an advertising medium – with the top-line word that acceptance is widespread and growing. The DPAA’s Media Decision Makers Study …
Posts Are Limited This Week, But There’s A 7 Pound, Five Ounce Reason December 8, 2021 by Dave Haynes Not too many posts this week for a couple of reasons: 1 – There’s not a whole lot shaking that’s genuinely worth writing about. I could work with some of the excited press releases I get about screens on walls in waiting rooms, but those kinds of projects were interesting in 2007. Sorry. Happy companies …
