Daktronics Investing $25M In 2022 To Boost LED Display Production, Meet Market Demands March 21, 2022 by Dave Haynes South Dakota LED display manufacturer Daktronics is evidently seeing enough current and future demand for indoor and outdoor LED that it is in the process of spending millions to expand production capabilities in several factories and double production of Surface Mount Device (SMD) LEDs, which are the most common type of tighter resolution displays. The …
GSTV Extends The Shopper Influence Of Its Screens Beyond Gas Station Lots March 21, 2022 by Dave Haynes The digital OOH media network built around getting people pumping gas to go inside to buy consumer goods in the station’s c-store has expanded the media pitch to say it can also influence at purchases at nearby, unrelated stores. The long-running network GSTV – short for Gas Station TV – has screens integrated with the …
E-Paper Display Totem Firm Soofa Says US Installed Base Tripled In 2021 March 21, 2022 by Dave Haynes Cambridge, MA-based Soofa seems to getting some traction with its distinct and somewhat more genuine take on smart city digital displays – with 41 cities across 15 U.S. states now using the solar-powered, large format e-paper totems. The company says its U.S. footprint tripled in 2021. “We’ve had rapid growth over the past year as …
Is Amazon Getting Into Digital Signage And DOOH? Looks Like It. March 18, 2022 by Dave Haynes The online publication Modern Retail, which chronicles guess what, has an interesting, mildly speculative piece up that explores the idea of online retailing behemoth Amazon selling ads on the screens it is building into its tech-forward physical retail stores. Last month, Business Insider reported that Amazon was planning on selling in-store digital advertising inventory to sell …
Mvix Joins Growing List Of CMS Software Firms Running On Sony’s Android TV Pro Displays March 18, 2022 by Dave Haynes The digital signage CMS software and solutions firm Mvix has joined a growing list of companies creating variants of their platform to run on Sony’s commercial smart displays. The Sony platform for its Bravia series of pro displays runs on Android TV, which is similar to the Android operating system now broadly used in digital …
Hey DOOH And Digital Sign Network Operators, Allocate Two Minutes Tomorrow To Support Ukraine! March 17, 2022 by Dave Haynes Digital OOH industry veteran Nick Coston is trying to organize a global campaign that would see, potentially, millions of screens turned over for two minutes tomorrow to communicate support for Ukraine. Writing in the online publication OOH Today, Coston suggests there are some 65 million connected ad displays out there, around the world. What if, …
London Underground Projection Markets Windows Errors March 16, 2022 by Dave Haynes As relayed by a reader: A reminder for screen network operators – if reminding is needed – that shit happens. This is on the London Underground, on a platform at Green Park station. The media company with the ad concession for the subway platforms has in its portfolio billboard-sized projections that go across the track …
Pssst: Want To Buy Some Two-Sided DOOH Displays? Like New. Just £500 A Pop. March 16, 2022 by Dave Haynes DOOH media companies in the UK and maybe across the waters in Ireland and mainland Europe might be interested in what amounts to a fire sale of a bunch of big, robust and unneeded double-sided digital street furniture displays. They were manufactured as bomb-proofed trash bins for London financial district sidewalks, doubling up as ad …
PORTL Rebrands As Proto; Adds Mini Version Of Hologram-ish Transparent LCD Display March 16, 2022 by Dave Haynes The LA start-up that made a name for itself for using big transparent LCDs and clever lighting to create hologram-ish virtual presence experiences has done a name change to reinforce how it was the first to figure this all out, followed by copycats. PORTL has re-branded as Proto Inc. – Proto meaning “first.” The company, …
Bluefin’s Randy Guy On How Small Is Beautiful When It Comes To Screens In Retail March 16, 2022 by Dave Haynes Much of the attention in digital signage goes to big-dollar projects that feature huge screens and flashy content, but there’s a good business and a lot of trade happening with much smaller displays that just help explain and sell stuff. Bluefin International kind of fell into digital signage in the mid-2000s, and it has turned …
