OOH Trace Launches Platform Designed To Provide Transparency, Immediacy To DOOH Campaign Reporting May 6, 2022 by Dave Haynes A start-up put together by a former Posterscope executive has launched a solution it says provides a real-time audit trail for out of home advertising – both digital and analog. Developed by Carlos Viladevall, who spent 13 years as CEO of media planning giant Posterscope’s Spain business, OOH TRACE uses proprietary code embedded into creative …
Boston’s Mass Transport System Deploying Ad-Free Customer Information Displays Across Network May 5, 2022 by Dave Haynes The Massachusetts Bay Transportation Authority (or MBTA) has started deploying what it calls pre-fare “Customer Information Displays” at subway stations in the greater Boston, running real-time information about the state of the system and service. The wall-mounted screens are located on the lobby level of stations, outside the fare gates. Right now the screens are …
France’s Cenareo Integrates Desktop Digital Signage With Microsoft Teams May 5, 2022 by Dave Haynes The French CMS software firm Cenareo has launched new desktop messaging capabilities that integrates directly with the Microsoft’s Teams collaboration platform and enables instant messaging to employees, whether they’re working in company locations, or at home. Key information such as KPIs can be broadcast directly in a company’s Microsoft Teams workspace, via Cenareo’s CMS. The …
Ocean Outdoor Agrees To Takeover By Largest Current Shareholder May 5, 2022 by Dave Haynes The UK-based OOH/DOOH media firm Ocean Outdoor has agreed to a $580 million takeover bid by its largest current shareholder. The deal attaches to a new company formed by shareholder Atairos Group, with Ocean Outdoor shareholders getting an 18% premium to the company’s cash price of $8.85 in mid-April, when Ocean went into talks with …
One In Two Consumers Compelled By DOOH Ads To Make Purchases On Spot: Research May 5, 2022 by Dave Haynes A survey bankrolled by GroupM, the investment wing of global ad agency giant WPP, bolsters the cause and effect argument for Digital OOH advertising – with roughly half of respondents saying they’ve been compelled to make purchases “there and then” after seeing an ad on a screen. The findings of the Sightline Global Digital Out-of-Home (DOOH) …
Embed Signage Partners With Nexmosphere On Interactive Sensors And Controls For Digital Signage May 4, 2022 by Dave Haynes The UK digital signage CMS firm embed signage has worked a deal with the Dutch firm Nexmosphere to directly integrate with that company’s interactive sensors, controls and software platform. A handful of competing CMS companies already have partnerships, but embed says this is distinct. “With the integration in embed, users simply use the built-in drop …
Virtual Mike Blackman To Hover At ISE Next Week, Greeting Attendees May 4, 2022 by Dave Haynes The people in charge of big trade shows are always kind of floating around the exhibition venue, but next week in Barcelona, ISE show director Mike Blackman will be floating at the main entryway greeting attendees. Well, sort of … The British firm HYPERVSN has worked a product positioning deal to get a version of …
Germany’s Holoplot To Demo 3D Focused Audio For Immersive Projects At ISE May 4, 2022 by Dave Haynes The preview material and booth visit invites are now coming in steadily from companies doing stands next week at Integrated Systems Europe in Barcelona, and much of what I have seen suggests a lot of the display tech will be about improvements to existing tech as opposed to reveals of new ideas and ways of …
Justin Lachovsky Details Telecine’s Expansion Into Subscription Digital Signage Content, And How It Differs From What’s Already Out There May 4, 2022 by Dave Haynes When I first heard the longtime digital signage solutions company Telecine was getting into subscription content for screens, my first reaction was “Hmmm … pretty crowded and established market to shoehorn into …” Then I got the details, and the logic and applicability were a lot more apparent. The Montreal company has set up three …
Reflect Founder Schmitt, COO Sanders Move On In Wake Of CRI Merger May 3, 2022 by Dave Haynes It looks like the inevitable shakeout has now happened in the wake of Reflect Systems merging and being rolled into Creative Realities, with Linkedin notifications popping up that show President and Founder Matt Schmitt has left the blended company, along with COO Bob Sanders. Schmitt left after 20+ years with Reflect back in February, while …
