Fashion Brand Uses Immersive Creative, Floor-To-Ceiling LED Columns, For Barcelona Flagship June 16, 2022 by Dave Haynes The Barcelona creative technology shop Instronic does very nice work – the latest example a flagship store in the historic city center for the Portuguese fashion label Parfois. The shop has support columns fully clad in LED displays, and what looks like great experiential content amplified by reflective ceilings. The store design was done by …
Giant Wraparound LED Board Switched On In Downtown LA’s Entertainment District June 16, 2022 by Dave Haynes That big wraparound LED board that was announced earlier in the year for a hotel complex in the entertainment district of downtown LA has now been switched on – a 15,000 sq. ft. 8mm display across from the convention center and the sports venue now called the Crypto.com Arena. The DOOH ad display is at …
WOO Launches Global Guidelines For OOH/DOOH Audience Measurement June 15, 2022 by Dave Haynes The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability in the Digital Out Of Home ad network sector. Introduced at last month’s WOO Global Congress in Toronto, the Global Guidelines build on the existing 2009 ESOMAR guidelines and update existing …
No Podcast This Week June 15, 2022 by Dave Haynes The plan was to do some impromptu on-the-floor interviews last week at InfoComm, but the execution was bad on my part. My recorder never got out of my bag. Oh well. I just did a really good interview late yesterday with Google, talking about Chrome OS for kiosks and digital signage. Assuming the recording files …
London Ikea Uses Fun Projection Mapping To Animate Workspace Section June 15, 2022 by Dave Haynes Projection-mapping is not all that common in retail, probably owing to a few factors like lighting conditions, but when the set-up is right, it can be fun and effective – like this Ikea in London, UK. This is an Ikea in the Wembley district that has been fitted in the workspaces area with some playful …
UK’s The LED Studio Marketing 55-Inch LED Cabinets As Direct Replacements For Same-Sized LCDs June 14, 2022 by Dave Haynes I was way out of trade show routine last week at InfoComm, and I realized pretty quickly that while coming in early was smart in terms of getting settled, leaving early was stupid. I shoulda budgeted three days around the show floor and stayed for Friday, given all the impromptu chats on the exhibit hall …
“Excessively High Inventory” In Flat Panel Display Value Chain: DSCC June 14, 2022 by Dave Haynes The display market research firm Display Supply Chain Consulting, also known as DSCC, has a post up on its site going into granular detail about the current glut of flat panel displays in the U.S. system, and the ramifications of that. The numbers are about consumer TVs, but more broadly reference “excessively high inventory throughout …
Meeting Partners And Belting Out 70s Soul In Las Vegas June 14, 2022 by Dave Haynes I bumped into Tom Ross from UK-based Now Signage in one of the corridors on the InfoComm show floor – him racing one way to a meeting, me heading the other way. I said I would pop by to see their set-up with Exertis-Almo, but as inevitably happens at these things, best intentions don’t always …
Europe’s Largest LED Ceiling To Light Up Manchester’s Iconic Printworks Venue June 14, 2022 by Dave Haynes An old newspaper building block in Manchester, UK that was re-imagined as a multi-tenant entertainment venue is getting an upgrade with what will be the largest LED ceiling in Europe. The entire common space ceiling inside of Printworks will be 900 sq. meters of ceiling-suspended LED – a lightweight, fire-rated set of modules/cabinets provided by …
Sony Has Grown Software Partner Ecosystem From Two To 34 In Last 18 months June 14, 2022 by Dave Haynes There was a time not very long ago, at all, when I would walk into a Sony booth at a trade show and try to sort out what the company was even doing in digital signage, besides selling very nice LCD and microLED displays. That has changed, rather dramatically. The Japanese manufacturer, particularly in the …
