LG Buys Way Into EV Charging Station Solutions, With Eyes On Custom, Screen-Included Stations June 28, 2022 by Dave Haynes LG Electronics has acquired a South Korean electric vehicle (EV) charger solutions provider called AppleMango, with its eye on developing charging stations that in some or many cases will get paired with outdoor-rated information displays that instruct usage but also open up monetization opportunities. The acquisition is a joint venture with a pair of companies …
Here Are Two More Jobs Showing How LED Video Walls Are Now Mainstream Tech June 28, 2022 by Dave Haynes I have been writing for the last couple of years about how direct view LED is now a mainstream technology that is no longer just going into high-profile, big-budget projects, and a couple of new installations in this morning’s inbox really drive that home. A multimedia room gateway in a local library, and a giant …
Intersection Adds Its 5,500+ DOOH Screens To Broadsign’s Programmatic DOOH Platform June 28, 2022 by Dave Haynes The media company behind all those smart city digital totems on US city sidewalks has puts its media inventory on to Broadsign’s programmatic ad platform, having already turned to the Montreal company’s CMS software for ad scheduling, targeting and management. Mainly known for the LinkNYC digital displays around NYC’s boroughs, Intersection says the 5,500-plus screens …
Real-Time On-Ice Projection Mapping Shows Live NHL Finals Game Action Two Time Zones Away June 27, 2022 by Dave Haynes Projection mapping on pro hockey ice surfaces has been around for many years, but it has always been about the pre-game experience – amping up fans with visuals, music and, in the case of the Las Vegas NHL franchise, live actors. This is a very different application of the same projection systems – using embedded …
Atedra Spins Out Adstanding As Standalone Programmatic DOOH Business June 27, 2022 by Dave Haynes Writing about programmatic platforms for Digital OOH networks tends to make me a little antsy, because the ad sector has its own terminology and there’s a lot to both learn and decode. What I do know is that just like there are lots of CMS software options for end-users looking to put messages on screens, …
Austrian Firm Uses Interactive Digital To Update Staffers On Factory Floor June 27, 2022 by Dave Haynes A few years back I did a consulting gig for a big auto manufacturer, and one of the first things I wanted to do was see the production floor. First, because it’s almost always interesting to see things being made by people and machines, but also to see the workplace dynamics and communications needs. One …
Thinking About A Digital Signage RFP? Don’t Do It! June 27, 2022 by Brandon Mullins GUEST POST: BRANDON MULLINS, SPECTRIO Let’s be honest: RFPs are kind of awful, for everyone involved. Requests For Proposals have long been the go-to process for sourcing and selecting technology providers for organizations of all sizes. But they’re time-consuming, hyper-bureaucratic and very often not all that effective in discovering the most suitable solution and provider. …
Miami Developer Markets To-Be-Built Penthouse’s View With 67 Feet Of Virtual Windows June 24, 2022 by Dave Haynes Hat Tip to Rene Lopez of Vanguard LED, who in reading about that LED gateway for a Miami residential tower made me aware of what another developer did to market a penthouse residence at the Miami Waldorf Astoria. Back in March 2021, a mock-up penthouse suite (with a mind-wobbling price tag of just $74 million) …
Here Are Details And Video Of That Stunning Lenticular LED Wall At Rebuilt Laguardia Airport June 24, 2022 by Dave Haynes If you get past the sheer wonder of New York’s LaGuardia Airport going from quite awful to quite nice, one of the true highlights of Delta’s brand new Terminal C is a grand-scale fine pitch LED mural that welcomes passengers into the departure hall. It was designed to borrow on the concept and delivery of …
Miami High-Rise Developer Makes Big Visual Statement With LED Gateway To Sales Center June 24, 2022 by Dave Haynes I have seen big LED walls in commercial and residential real estate presentation centers, but this is the first time (I think) I’ve seen a video wall used as the outside entryway for a property developer’s sales center. It is for developer Property Markets Group (PMG) – some 500 square feet of outdoor-rated LED, using …
