Consumers, Unsurprisingly, Continue To Worry About Using Touchscreens: Research August 8, 2022 by Dave Haynes A lot of consumers continue to worry about germs on touchscreens and would welcome touch-free options, according to the results of a survey conducted across four countries. Research conducted in the UK, US, China and Japan – commissioned by UK-based Ultraleap, which markets touchless technology – suggests more than half of consumers in these markets (52%) …
Chinese Hackers Suspected Of Compromising Digital Signs In Taiwan; Messages Slam Pelosi’s Visit August 8, 2022 by Dave Haynes If you follow world news, at all, you will have been aware of the uproar surrounding the short visit to Taiwan last week by U.S. House of Representatives Speaker Nancy Pelosi. Among the many things that happened around the visit – one that deeply upset the Chinese government – was the apparent hacking of some …
Displays With Printed Foil Top Layer Make Car Dashboard Info Appear On Demand August 8, 2022 by Dave Haynes The giant German auto industry supplier Continental – which may be most known for tires but does much more – is developing interesting new technology that hides messaging behind surfaces, making the visuals appear when needed. The application is geared to dashboards in high-end vehicles, but I could envision a version of this being applied …
Curbside And In-Store Pickup Waning In Popularity With US Shoppers August 5, 2022 by Dave Haynes One of the predictions as the pandemic wore on was that consumers who used Buy Online Pickup In Store services out of necessity were being permanently conditioned and converted to that shopping style, which would prompt a lot of retailers to rethink how they designed and ran stores. Turns out that these services are not …
Sydney AdTech Event’s Keynote To Explore Post-Cookie OOH Advertising Landscape August 4, 2022 by Dave Haynes The APAC CEO of the programmatic firm MiQ Solutions is doing the keynote, with a colleague, at the AdTECH:OOH Conference coming up in a couple of weeks in Sydney, Australia. Jason Scott and MiQ Solutions Consultant Belinda Cooper will share their thoughts in a presentation with the in-your-face title: “The Big Picture Programmatic Future: Cookies …
SID Moves Its Annual Display Week To LA For 2023 August 4, 2022 by Dave Haynes The Society for Information Display has shifted locations for its May 2023 Display Week conference and trade fair, heading down the California coast from San Jose to Los Angeles. The 60th International Society for Information Display Technical Symposium is set for May 21-26, 2023 at the LA Convention Center. That facility is right downtown, in …
London DOOH Start-Up Touts Ads That Deliver With Screens On Commercial E-Scooters August 3, 2022 by Dave Haynes A London media company called Ad-Moto – using the genuinely clever slogan Advertising That Delivers – putting smallish digital displays on the sides and rear of the cargo boxes that sit on the rear of commercial delivery scooters in the city. Ad-Moto partners with logistics firms that delivery packages and pizzas around the traffic-clogged and …
Big Indie UK OOH Media Firm Wildstone Changes Hands; New Backers Supporting Expansion August 3, 2022 by Dave Haynes A French private equity firm has acquired the outdoor media firm Wildstone, picking up a portfolio of more than 3,000 billboards in in the UK and Europe, including high-profile digital boards along major roadways. The UK-based media owner plans to use the new financial backing to scale up in its home country, and expand further …
How Etulipa Sees Future Billboards Being E-Paper-Based And Solar-Powered August 3, 2022 by Dave Haynes E-paper displays are, by far, best known for the little e-readers people use instead of printed books. The core technology used for those readers is what’s also being used for things like meeting room displays and updated bus stop schedule signs that run off batteries and, in some cases, solar chargers. But that’s all been …
German Railway’s Passenger Info Screen Hacked; Porn Shown Instead Of Rider Information August 2, 2022 by Dave Haynes German content partner Invidis has a post up about yet another example of what can happen when a digital signage network has security gaps. In this case, a screen at the Oberbarmen stop of the Wuppertal suspension railway was showing naughty content instead of information intended to inform and guide passengers. Wuppertal is up near …
