UK Startup Cloudshelf Launches No Code Platform Bridging E-Commerce Sites To In-Store Kiosks October 18, 2022 by Dave Haynes A London-based start-up called Cloudshelf has formally launched a no-code, automated platform it says bridges online shopping to in-store by extending a version of retailer and brand e-commerce websites to touchscreens. The idea is that smaller retailers who don’t have the money or resources to build made-for-purpose in-store digital experience can instead use Cloudshelf, and …
DSF Plans Meet And Mingle, Mini-Conference And Tour For Nov. 2 In Dallas October 17, 2022 by Dave Haynes The Digital Signage Federation has another one of its regular (now that things are semi-normal again) networking events in the works, this one in a couple of weeks in Dallas. This one looks a bit different as there is a set of education sessions starting in later afternoon and then followed by a tour and …
PPDS Launches Its Own Line Of Stretch Flat Panel Displays October 17, 2022 by Dave Haynes PPDS, the firm that markets Philips-branded commercial displays and related tech, has joined the ranks of companies selling stretched, extra-wide flat panel displays. The company is now selling 37-inch smart LCD displays that have a 32:9 aspect ratio and are intended for use-cases like mass transport station wayfinding and QSR menu screens. Integrators and specialists …
Better Metrics, Automation, Creative All Helping Drive Global OOH/DOOH Growth: WOO President October 17, 2022 by Dave Haynes Credible audience measurement, increasingly automated media planning and respect for creative are all helping drive global growth in out of home and digital out of home advertising, suggests the president of the World Out of Home Organization (WOO). UK-based President Tom Goddard laid out his thinking about the state of the worldwide OOH/DOOH industry last …
London Flagship Of Luxury Retailer Uses High Street Facade As Vast Digital Art Canvas October 17, 2022 by Dave Haynes This is new to me but likely not to people who live or work in London – the flagship store of a UK luxury retailer using the exterior windows of its facade as a vast digital art installation. The Oxford Street location of Flannels, a British multi-brand retailer, has what’s described as a three-storey curtain …
BlueZoo Launches Mobile Phone-Sensing Analytics; Enables Opportunity To See Ad Data For DOOH Operators October 14, 2022 by Dave Haynes A Silicon Valley firm called BlueZoo has started marketing a solution based on mobile phone detection instead of computer vision to give Digital OOH networks enhanced audience analytics with details down to the minute for individual ad spots. BlueZoo says its BlueFox solution allows agencies to “accurately report the number of impressions for each ad, …
Adomni Acquires Adstash; Deal Helps Scale Up New User-Gen Content Offer For DOOH October 13, 2022 by Dave Haynes Las Vegas-based DOOH ad-tech firm Adomni has acquired the Canadian firm Adstash, which has a technology stack aimed at powering ads in the small to medium business sector. Adomni describes itself as a programmatic DOOH advertising planning and buying platform, while Adstash has been building and marketing a “proprietary technology stack consisting of a supply-side …
22Miles Bridges Analog And Digital Signage For Workplace Solution With ecoPUK October 13, 2022 by Dave Haynes The CMS software 22Miles, now based in Atlanta, has announced an interesting distribution partnership with a company that designs and makes analog signs for workplaces – marrying printed material to digital via QR codes and the 22 Miles platform. ecoPUK manufactures laser-engraved bamboo and acrylic sign panels used to do things like locate meeting rooms …
The 2022 Sixteen:Nine Mixer At DSE Is Sold Out October 13, 2022 by Dave Haynes The annual Sixteen:Nine DSE2022 Networking Mixer is now sold out, with 325 registrants and another 80 or so set aside for sponsors. So we’ll have a full house once again for the mixer on Nov. 16th in Las Vegas! In more normal times, before COVID and before the show’s original organizers went under, the event …
Volta Jumps Shark With News Of 3D “Support” For Its DOOH Display Network October 13, 2022 by Dave Haynes An announcement this morning by Volta – the media network that does screens tied in with EV charging stations – has a “jump the shark” feel to it, with word that its fleet of high-brightness ad posters support 3D creative campaigns. The thing is, they always did, because the three-dimensional visual illusions are in the …
