Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO August 1, 2023 by Super User The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for the first time, and that’s with just a 5.1% slice of the global media pie. The number was up from 4.7% in 2022, but has not yet caught up with a …
Touring Projection Mapping Show Firm Lighthouse Immersive Files For Bankuptcy Protection August 1, 2023 by Super User A Toronto company in the business of touring immersive indoor projection mapping shows has filed for Chapter 15 bankruptcy, a sign that perhaps there has to be more to these shows than just visuals at scale. Lighthouse Immersive is best known for running temporary shows around North America that project the works of famous, long-dead …
Sweden’s Castmill Open Sources Its CMS Software; Lays Out New Business Model July 31, 2023 by Super User The Swedish digital signage CMS software firm Castmill has taken the interesting step of open sourcing its solution, and then detailing how it makes money from something that’s been opened up as free to use by developers. “Castmill was launched over a decade ago, a time span that has seen significant shifts in the landscape …
Chick-fil-A Building New Store With Four Drive-Thru Lanes And Walk-Up Location With No Digital Menu Displays July 31, 2023 by Super User Drive-thru has been a huge part of the business for many to most QSR operators in North America, and pandemic-driven restrictions made that method of taking and fulfilling fast food orders essential – leading to something of a boom in demand for outdoor-rated pre-sell and menu displays, as well as the underlying technology. Now we’re …
Adtech Startup Beeyond Media Closes $10M Seed Round To Drive US, LATAM Growth July 28, 2023 by Super User Miami adtech startup Beeyond Media has put together a $10M seed round investment led by a board member to help grow its business in the U.S. and Latin America The demand-side platform (DSP) company announced the close of a funding round led by Ricardo Uribe of RAU Capital, and a Beeyond Media board member. This …
Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market July 28, 2023 by Super User The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution for the media companies operating in the APAC region. Hivestack says its new verified impression multiplier methodology provides a turnkey, trusted solution for media owners across the Asia-Pacific region. “Independently backed …
“Faux DOOH” Is Cool, But Can We Be A LOT More Open About What’s Really Going On? July 27, 2023 by Super User London double-decker buses have eyelashes that get mascara touch-ups when they roll past a giant brush mounted on a building. An iconic giant picture frame along a Dubai freeway is filled with an Adidas ad celebrating Lionel Messi’s World Cup win. Holograms loom over the buses of Manchester City’s football club as they roll through …
Sports Firm On AG Uses Display Technology To Adjust To Changing Workplace Needs July 27, 2023 by Super User Here’s a solid example of a company fully taking on display and related technology to create a working environment that’s in line with shifting trends and needs. Sports equipment designer and developer On AG recently renovated its Zurich, Switzerland headquarter digs and layered in a pile of new technology to make the space work better and …
Mood Media, Stingray Partner On What’s Billed As Largest US In-Store Retail Media Network July 27, 2023 by Super User Here’s an interesting example of two retail media solutions providers who I’d assume look at each other as competitors joining forces to blend installed footprints and create a mega-network in U.S. stores. Vibenomics, the recently acquired in-store advertising division of Austin-based Mood Media, has partnered with Montreal-based Stingray Business, which does the same sort of …
Novartis Global HQ Integrates Solar Panels To Drive Its Own Media Facade On New Pavilion July 27, 2023 by Super User Via German language content partner invidis (Photo: Laurids Jensen) … There is much to like and admire about this new pavilion on the Basel, Switzerland global HQ campus of the pharmaceutical company Novartis. It plays out purpose-designed digital art on its surface at night, on LEDs embedded and powered by the solar collectors that are …
