Global Pro AV Industry Forecast To Grow At 5.6% CAGR Through 2028, When It Will Be $400B Business August 29, 2023 by Super User The pro AV industry is forecast to add nearly $100 billion in revenue over the next five years, reaching $402 billion in 2028, according to AVIXA’s 2023 Industry Outlook and Trends Analysis (IOTA). “This year’s update to the pro AV industry forecasts shows a return to a rate of growth that would have been considered …
Real Cows, Not CGI’d Versions, Are Stars Of This 3D Illusions Billboard Campaign In UK August 29, 2023 by Super User Cows on an Ulster dairy farm wander up to a fence and look out over London’s Picadilly Circus in what’s touted as the first live-action 3D creative on a big public ad display. The campaign for the grocery division of UK retail giant Marks and Spencer was shot with real cows at a real farm, …
CMS Software Firm Rise Vision Adds Managed Media Player Hardware Subscription To Offer August 29, 2023 by Super User The CMS software firm Rise Vision has gone into the hardware business, introducing a bundled subscription offer aimed mainly at the education sector that includes a fully managed media player. “Rise Vision manages the media player software, provides technical support, sends out advanced replacements if an issue can’t be fixed over the phone, and upgrades …
Bravo Media’s David Title Talks About The Merits And Perils Of Ad Stunts like Fake And Faux DOOH Ads August 29, 2023 by Super User We’ve seen a noticeable rise in the last couple of years of visual illusions and other trickery on big digital OOH screens and other surfaces presented as real screens, when they’re not. There’s enough of it that observers have started giving it names, like virtual out of home, Fake DOOH or the one I like …
Hall Technologies Sees Big Executive Team Changes; VP Technology Now CEO August 29, 2023 by Super User The Pro AV infrastructure firm Hall Technologies has elevated its VP Technology to the CEO post. Pro AV industry veteran Ken Eagle has been with Hall Technologies since July 2021 and is replacing Jason Schwartz, who was CEO since 2020. Hall Technologies CFO Matt Kingsley will also take on additional leadership responsibilities, in the wake …
New Illusions Attraction On LV Strip Using Big LED Board To Run … Wait For It … Illusion-Driven Promo Spot August 28, 2023 by Super User The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the planet is using a big LED billboard right above its venue to make some marketing noise with, wait for it, a visual illusion. The launch campaign – building a big, shifting …
DOOH Media Giant JCDecaux’s Country Units Marketing JCDecaux 3D. August 28, 2023 by Super User Country and region units of the global out of home media owner JCDecaux seem to now be marketing what’s branded as JCDecaux 3D – displays in deployed networks that can support forced perspective visual illusions. That “support” is not in the hardware (some LED manufacturers try to sell products that can “naked eye 3D”), but …
LG Ad Fills Full Height Of World’s Tallest Building August 28, 2023 by Super User This is a campaign for Korean electronics giant LG, as part of a new global branding campaign using some of the biggest illuminated structures to get noticed. In this case, it is the side of the Burj Khalifa in Dubai, which has since 2010 been recognized as the tallest man-made structure in the world, standing …
LG’s New North America HQ Near NYC Features 100s Of Digital Signs And Pro Displays August 25, 2023 by Super User LG has pushed put PR about its new North American headquarters in a wooded area along the Hudson River, in Englewood Cliffs, NJ and in the immediate orbit of New York City. Korean rival Samsung also has its US head office in New Jersey and near the Big Apple. They are about 10 minutes apart …
LED Displays Carefully Integrated Into Look Of Parisian Art Deco Moviehouse August 24, 2023 by Super User Here’s a nice example of architects and digital technologists collaborating to carefully introduce LED screens into the design and look of a historic building – in this case an almost century-old moviehouse in Paris. The 90th anniversary of the Grand Rex cinema involved a modernization of the art deco building, including its iconic facade. Solutions …
