Video: Profile Of Saco, The Montreal Company Behind The LED-Filled Las Vegas Sphere October 6, 2023 by Super User The suppliers behind some of the highest profile digital display projects often don’t get much marketing mileage out of their closed deals, because the client doesn’t allow or greatly restricts PR about te job. But the company behind the big new Sphere in Las Vegas seems more relaxed about it – with several suppliers this …
How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks October 6, 2023 by Super User Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that advertisers are getting the impressions they pay for. At the same time, measurement reassures media owners that advertisers …
Fundraiser Page Up For Family Of Diversified’s Rich Daugherty, Dead From Heart Attack Last Month October 5, 2023 by Super User A fundraising page is up looking for help for the family of Rich Daugherty, who was working for the big pro AV integrator Diversified when he had a fatal heart attack around Labor Day. Rich was most known for years spent in a variety of digital media roles with AVI-SPL. I didn’t know him, but …
Toronto Newspaper Adds DOOH Screens To Media Sales Inventory October 5, 2023 by Super User I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would happen to papers because of the Internet. I went over to a start-up that was putting screens in office tower elevators. All these years later, we have a big Canadian newspaper …
Virtual Models Prowl Projected Catwalk In Dutch Fashion Show October 5, 2023 by Super User This isn’t really digital signage, but an interesting application of technologies used for signage – a fashion show that uses a variation of the Pepper’s Ghost illusion to create a virtual runway/catwalk at a Dutch fashion show. A start-up called Future Front Row developed the show for Amsterdam Fashion Week. Pepper’s Ghost is an illusion …
German Firm Turns Co-Working Spaces Into A New DOOH Media Environment October 5, 2023 by Super User A Berlin-based marketing services company sees co-working spaces as a new and opportune digital OOH ad environment, partnering with a workspace booking platform to deliver a solution that would kick back revenues to the office operator. As reported by Sixteen:Nine’s German language content partner Invidis, Framen has developed a new partnership with Hotdesk, an on-demand …
DSE 2023 Networking Mixer Already More Than 50% Allocated; Get Yours While You Still Can October 5, 2023 by Super User Setting aside tickets held for sponsors, the DSE 2023 Sixteen:Nine networking mixer is more than half sold out for the Dec. 3rd event in Las Vegas. That’s after 24 hours. There is always an initial rush and then registrations just kind of come in. I ticket 400+, so we’ll see if we get all the …
Using AI For Illustrative Images For Signage And Marketing, Getting Better, But It Has A Ways To Go Still October 4, 2023 by Super User I tried back in the summer to use Midjourney to create illustrative images for blog posts, and the results would be best described as Salvador Dali-esque. Now the other main generative AI image tool Dalle has version 3 available, via Microsoft’s Bing browser, and it is noticeably better – bit not quite there if industry …
Luxury EV Maker Uses 255-Inch “The Wall” As Design Tool October 4, 2023 by Super User Video walls that add bling to high-end auto showrooms is now commonplace, but here’s a case of a premium LED wall being used behind the scenes to help designers develop and tweak the look of new models in development. The Lucid Group has a 255-inch version of Samsung’s flagship The Wall product in its design …
ISE Opens Registration For 2024 Show In Barcelona October 4, 2023 by Super User Speaking of registrations (DSE mixer ticketing just launched this morning), Integrated Systems Europe (ISE) has opened up visitor registration today for ISE 2024 in Barcelona. Mike Blackman, Managing Director of Integrated Systems Events, the company that puts on the event for owners AVIXA and CEDIA, says the show in late January-early February will be the …
