VSBLTY Advances Deal To Acquire Grocer-Focused Retail Media Operator Shelf Nine October 25, 2023 by Super User Philly-based VSBLTY has progressed from an LOI to a definitive purchase agreement for retail media network operator Shelf Nine, which has some 4,500 screens running in US groceries. The deal is positioned as a merger and is built around shares, as opposed to a cash transaction. It also appears to get Shelf Nine clear of …
Beauty Brand Books 3D Illusions Campaign Across Almost 300 UK DOOH Screens October 25, 2023 by Super User It has grown somewhat common now to learn of 3D illusion creative being used for digital OOH campaigns, but in just about every case, it involves one creative piece running on one screen. But the beauty brand Maybelline and its agencies have done a campaign that ran across more than 280 screens around the UK. …
Here’s a Very Different Use For Those LCD Ribbon Strips: Dynamic Name Plates For Legislators October 25, 2023 by Super User LCD ribbon strips have been around for many years now, but it’s only been in the last few that they’ve been natively made at these dimensions – lowering costs and upping reliability, because they’re not re-manufactured from bigger screens. Almost all of the attention has been around using these strips as shelf-edge displays in big …
Video: Yay, An LED Manufacturer Shows How To Do 3D Illusions That Don’t Have A Viewing Sweet Spot October 24, 2023 by Super User Love this … Jason Helton of SNA Displays has a video up on Linkedin showing that new display at the Kennedy Space Center visitor complex in Florida running 3D visuals, and it is NOT shot from a very specific angle off the 90 degree corner. It is head-on, with Jason’s point being that if the …
Transport For London Wants Single Media Company And $2B USD To Sell Its Massive OOH And DOOH Ad Estate October 24, 2023 by Super User The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew its out of home and digital out of home media partnerships, and for the first time consolidating the two key components under a single ad concession agreement. TfL wants to have …
XUSC Party Set For DSE On Dec. 4; Now Ticketing October 23, 2023 by Super User The OTHER industry networking event set for the upcoming DSE trade show and conference in Las Vegas is the latest version of the Experience United Social Club series that Bryan Meszaros and his crew at OpenEye Global put together. The Sixteen:Nine mixer is Dec. 3rd and the XUSC event is the following night – just …
Gucci Uses LED Over Full Facade of Bangkok Airport Store October 23, 2023 by Super User It took some digging but I eventually sorted out that this is a Gucci store opened last year at Bangkok’s Suvarnabhumi Airport, with LED displays effectively being the wall finishings for the full exterior of the store inside the terminal. I’ve seen a few stores – usually in airports – using LED as part or …
Shape-Shifting Data Vizualization Illuminates Entire Side Of World’s Tallest Skyscraper October 23, 2023 by Super User This would have to be the largest LED surface to date used as a digital canvas for public art – one whole side of the world’s tallest building. The Burj Khalifa – not sure when, as details are minimal – but it appears to be a recent thing. The skyscraper is clad at least on …
ZetaDisplay Changes At Top, With Mandorf No Longer CEO; Fully Leaving Company At End Of Year October 23, 2023 by Super User The CEO of one of Europe’s larger, often regionalized digital signage solutions providers has stepped down, with a successor already in place today as the head of Malmo, Sweden-based Zeta Display. Per Mandorf has stepped down down after more than four years, after growing the company organically and through acquisitions, with a main focus on …
Clear Channel Continues European Exit; Deal Announced Selling French Operations October 20, 2023 by Super User The US-based media company Clear Channel is pushing on with its efforts to largely vacate its European operations and focus on the Americas and airports – the latest move being news that a deal has been reached to sell the business in France to a Paris-based industrial holding company. The deal has been in the …
