Delphi Display Systems Acquired By Another Restaurant-Focused Tech Firm, Toast February 22, 2023 by Dave Haynes Delphi Display Systems, which has been mainly focused on a variety of menu and ordering screens for the QSR sector, has been acquired by Toast, a Boston cloud-based software company that likens its products to a restaurant operating system. “As the needs of guests rapidly evolve and the importance of developing incremental revenue streams grows, …
John Hoyle On How Sook Uses Digital Signage To Power Pop-Up Retail Spaces February 21, 2023 by Dave Haynes If an entrepreneur or an established brand wants to open a temporary pop-up store on a busy retail street, there’s a lot of planning, work and cost involved in making that actually happen. So what if there was a retail space in a high profile location that could be rented for as short a time …
Hyperlocal UK DOOH Campaign Steers Consumers To Nearest Chain Pharmacy Store February 21, 2023 by Dave Haynes This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it – hyper-local callouts integrated with a broader creative effort. In this case, it is a Kinetic campaign for the UK pharmacy chain Boots and running on street furniture displays in that …
“Boring” But Effective Digital Signage Guides Underground Storage Users At KC Facility February 21, 2023 by Dave Haynes This is a great example of what I call boring signage – utilitarian displays and content that won’t get any pulses racing, but does a job effectively. In this case, it’s a set of directories for an underground storage facility in Kansas City. Integrator KCAV (good, to-the-point brand, by the way) put a solution together …
India’s Voolsy Screen Rebrands As DotSignage February 21, 2023 by Dave Haynes Branding experts could probably talk for days about the merits of choosing the right name for a business, and whether the name needs to evoke the product or service, but in the case of an Indian software company, they decided a change was needed. The digital signage CMS software firm Voolsy Screen is “rebranding itself to …
German Manufacturer Switches Factory Entry Signs From Analog To Digital To Guide, Promote February 21, 2023 by Dave Haynes The German metal and plastics processing company Schütz has switched our analog for digital on the signposts for its factory, enabling signs first intended for navigation to also do branding and promotions. Our German language content partners at invidis have a post up about the how Schütz worked with integrator Tennagels Medientechnik to put in …
Several Business Factors Driving Booming OOH Ad Market In Middle East, N. Africa: WOO February 20, 2023 by Dave Haynes Several factors – from location and education to macro business policies – are behind a booming out of home advertising market in the Middle East and North Africa, says the head of the World Out of Home Organization. “The stars are aligned,” WOO President Tom Goddard told delegates at the non-profit body’s first MENA Forum …
LED Wall’s Generative Artwork Responds To Customers At H&M London Flagship February 17, 2023 by Dave Haynes The fashion retail brand H&M’s Regent Street flagship is using generative artwork on a giant LED wall that fills the full rear wall of the store on one of London’s fancier shopping streets. “Digital experience designers” Hirsch & Mann collaborated with the creative coding studio Variable to create a constantly evolving, generative artwork that interacts …
Chart: Who Is The Biggest Of Them All In DOOH & Retail Media? February 17, 2023 by Dave Haynes Merchant banking firm Solomon Partners – which through partner Mark Boidman is very active in guiding M&A in the DOOH sector – has published an interesting but probably flawed graphic that details what are the biggest place-based digital OOH and retail media networks in the U.S. market. The list of 16 companies details network size …
Saudi Gov’t Backing 400 Meter Tall Cube Building With Digital Interior Walls Driving Visual Experience February 17, 2023 by Dave Haynes The Saudi government has announced an ambitious new development on the outskirts of Riyadh that has, as its centerpiece, a giant 400 meter high cube with interior walls that are digital and intended to be experiential. The overall New Murabba project will cover an area of 19 square kms, featuring some 104,000 residential units, 9,000 …
