US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage November 7, 2023 by Super User A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to be a lot of investment these days in digital signage and DOOH screens in sports and entertainment venues. SponsorUnited, based in Stamford, CT, says there has been a massive influx of …
Tiny Maine School District MacGyvers Digital Signage Network With $20 PCs Rescued From Reyclers November 7, 2023 by Super User The CMS software firm Rise Vision has an interesting new case study out about a school district in Maine really pushing its tight budget and multi-tasking what gear it had to boost the effectiveness and impacts of digital signage communication in its schools. Regional School Unit 25 (school names are evidently cooked up by no-nonsense …
Hyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153% November 7, 2023 by Super User This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal product. The ads for something called Veet Expert were displayed in high-traffic retail and shopping mall locations to reach women under the age of 50 years and encourage on-the-spot purchases across …
Chinese TV Giant Hisense Now Distributing B2B Displays In US Via Exertis Almo Deal November 6, 2023 by Super User The Chinese TV manufacturer Hisense – top three globally based on sales volume – appears to be getting deeper into the commercial display business, having entered into an “exclusive U.S. distribution partnership with Exertis Almo, one of the largest and most specialized value-added AV distributors in North America. The agreement sees the full line of …
E-Paper Bus Displays Now Work As Long As Three Years Off Single Battery Charge November 6, 2023 by Super User Transit stop updates and scheduling is a particularly good application for outdoor e-paper displays, and some of the companies marketing that tech have now pushed the limits on operating life to as long as three years on a battery charge. That’s not including the solar arrays that are sometimes attached to the transit stop poles …
Reach Media Network Latest To Debut On Hardware Media Player, Aimed At Tight-Budgeted Buyers November 6, 2023 by Super User Digital signage software and solutions companies have for many years been adding their own versions of hardware media players as end-user options, but there seems to be a bit of a bump up lately in the number of companies doing so. Minneapolis-based Reach Media Network is the latest – having just released its own private …
Here Are The Digital Signage-Related Winners From Friday’s AV Awards In London November 6, 2023 by Super User The UK pro AV industry had its big and boozy awards night on the weekend, with some 1,400 people turning up in black tie and gowns for the dinner and drinks at a special events venue in central London. The annual AV Awards, organized by AV Magazine, cover a lot of ground, but here’s who …
Boosting OOH Advertising Efficiency: The Power of Strategic Tech Integration November 6, 2023 by Satish Thiagarajan GUEST POST: Satish Thiagarajan, Brysa The realm of Out-Of-Home (OOH) advertising, with its illustrious history of billboards and digital displays, stands as a vibrant testament to the advertising world’s capacity for innovation and endurance. Yet, beneath its impressive facade, the industry contends with a host of operational challenges that stifle its full potential. The adoption …
Old Habits Die Hard At QSR Ordering Positions: CRI Research November 3, 2023 by Super User Digital signage software and solutions provider Creative Realities, Inc. (aka CRI) has published a detailed set of findings from an online survey this fall that digs into the ordering habits and interests of Americans when they visit fast-food restaurants – with some interesting insights like how diners are pretty set on what they’re going to …
Mixer Badges In For DSE; One Sponsor Slot Still Available For ISE Mixer November 2, 2023 by Super User I always tend to forget how much work is involved in putting these mixers together, but I’ve done enough of them to at least know what I need to jump on early. Like printing. The badge blanks are done and safely at World HQ. We’ll have two kiosks for the DSE Mixer in Las Vegas …
