Do Media Owners Need To Go All-In On Programmatic DOOH? March 14, 2023 by Ben Abbatiello Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can agree on: even when budgets are tight, advertising should not be paused — in fact this could be the most important time to reach audiences with precision. Both the 2008 recession …
Harvard Research Confirms E-Paper Displays Easier On Eyes March 14, 2023 by Dave Haynes I doubt eye strain is much of a factor when end-users and their solutions providers make choices about screens to use for digital signage jobs, but it is still interesting to see peer-reviewed research that confirms e-paper displays are much easier on the eyes than LCD and LED displays. A study on the effects of …
LED Display Maker Watchfire Bulks Up Sports Capabilities Via Spectrum Scoreboards Acquisition March 13, 2023 by Dave Haynes LED display manufacturer Watchfire has bulked up its capabilities in the live sports market via the acquisition of Spectrum Scoreboards, giving Watchfire what it describes as “a complete line of fixed-digital sports scoreboards and timing displays.” Funded by private equity owners H.I.G. Capital, the purchase of Spectrum assets gets Watchfire one of the largest privately-owned …
What Does Silicon Valley Bank Failure Mean For Digital Signage Industry? Hard To Say … Yet March 13, 2023 by Dave Haynes Weekend e-mails with some industry contacts were all about what was going on with the run on, and then failure of, Silicon Valley Bank and what that might mean for some companies in the digital signage ecosystem. There was already talk of 2023-24 looking like a very rough stretch for companies that are still growing …
Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts March 10, 2023 by Dave Haynes Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, and is touting the sales impacts of retail media screens. Cyreen’s retail media technology – Connecting Ad-Impressions with a Purchase (CAP) – has the ability to tie in-store messaging impressions down …
Hologram-ish Transparent LCD Used To Virtually Greet, Guide Visitors At Amsterdam Office Complex March 10, 2023 by Dave Haynes Here’s an interesting real world application of those shower stall-like, hologram-ish transparent LCD units – making a life-sized and live host available to visitors at a building, even though the host is located in another part of town. The Dutch start-up Holoconnects worked with D&B The Facility Group to set up what’s called a holobox …
Surge Pricing Comes To QSR, Enabled By Digital Menu Displays March 10, 2023 by Dave Haynes In the early days of digital signage, management software and screens were promoted as a way for quick service restaurant operators to much more easily and quickly change what was on the menus posted behind order counters – notably removing things like breakfast items that are unavailable the balance of a day. Years on, with …
Pittsburgh’s NHL Arena Owners OK $30M In Upgrades, Include New LED March 9, 2023 by Dave Haynes It looks the LED display deal is already locked up, but flat panel display and software firms maybe – repeat maybe – still have a sniff at some of the $30 million just approved for upgrades to PPG Paints Arena, home of the NHL’s Pittsburgh Penguins. Sports Business Journal reports that the authority that owns …
New Daktronics Financials Suggest Business Viability Issue In Rear-View Mirror March 9, 2023 by Dave Haynes LED display manufacturer Daktronics appears to have got past supply chain and cash flow challenges that forced the company late last year to note in SEC filings that its business viability was in question. The SEC filings in December caused shares on the NASDAQ to plummet, and forced the company to delay its earnings release. …
180-Foot Three-Sided LED Marquee About To Officially Go Live On LV Strip March 9, 2023 by Dave Haynes When I was last in Las Vegas and fighting my way along the Strip’s sidewalks, one of the many obstacles I had to navigate (along with comic book superheroes and minimally-clad showgirls risking hypothermia) was construction hoarding at the Flamingo intersection, in front of what used to be called Bally’s and across from the Bellagio …
