Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot March 21, 2023 by Dave Haynes I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example videos on Linkedin, Instagram and Twitter of things appearing to come out of screens when viewed at JUST the right angle. But the Seoul-based creative shop d’strict continues to develop and …
Ad-Tech Competitors Broadsign, Vistar Media Do “Mutual Integration” To Simplify DOOH Ad Planning March 21, 2023 by Dave Haynes The DOOH-focused software and programmatic ad-enabling firms Vistar Media and Broadsign are normally competing for business, but the two have announced today what they call a “mutual integration” that makes it easier for media owners to access display inventory on both platforms. For media owners using or planning to use both companies’ SSPs, says PR, …
Qatari Hospital Uses LED-Embedded Glass To Create 4,000 Sq. M. Media Facade March 20, 2023 by Dave Haynes Engineering advances in LED display technology continue to take this stuff from being displays on a variety of surfaces to the surfaces being the displays – as is the case with this new hospital building in Qatar. The View Hospital has a 4,000 sq. meter transparent LED facade on the front of building, made from …
signageOS Partners On All-Encompassing Connected Devices Monitoring Platform For Businesses March 20, 2023 by Dave Haynes The Czech/US software firm signageOS has done an intriguing partnership with an Atlanta-area software shop that allows end-users – like retailers – to have remote monitoring and management available on a variety of smart, connected devices, within a venue, from one platform. In a conventional set-up, assuming devices are indeed being monitored and managed, it’s …
NHL’s Blue Jackets Use Fine Pitch LED To Bling Out Locker Room, Public Areas March 17, 2023 by Dave Haynes Center-hung replay/scoreboards and LED ribbons are now pretty standard elements of pro sports venues, but the NHL’s Columbus Blue Jackets really went to town with the tech as part of a rolling renovation project at Nationwide Arena. The most notable addition is a blinged-out locker room for the home team, which also has a 1.2mm …
Almost 1,700 Feet Of LED Fins Drive Brand And Inspire At Tech Firm’s NYC Experience Center March 17, 2023 by Dave Haynes The identity and access management tech vendor Okta has opened an Experience Center in NYC designed to raise brand awareness among passers-by, as well as educate and inspire visitors. What’s particularly interesting is the use of almost 1,700 linear feet of LED fins just inside the window, set in a curve. Electrosonic did the AV …
Visix Launches E-Paper Signs And Software To Support Workplace Hot-desking March 17, 2023 by Dave Haynes Atlanta-based CMS software and solutions firm Visix has started marketing a different take on managing multiple workspaces in office hoteling environments, using e-paper displays as reservation screens at desks. It’s a variation on meeting room signs, the main difference being how these small displays are small, lightweight, affordable and largely trouble-free. Visix has been doing …
Riyadh’s LED Light Ball Switches On; World’s Largest, But Just For A Few More Months March 17, 2023 by Dave Haynes Hat Tip Damian Rezner for noting this on Linkedin … People wondering what the giant Sphere (MSG Sphere) will look like when it gets officially switched on in Las Vegas can get a reduced-size idea from an attraction that recently went live in Riyadh, Saudi Arabia. It is a 35-meter (114 feet) high LED-clad orb …
Let Me Know What You’re Doing In Generative AI … March 16, 2023 by Dave Haynes There have been all kinds of technologies that have somewhat come and gone to and out of the digital signage sector – generating a lot of interest and discussion, but not really catching on. Remember bluetooth beacons? Artificial intelligence is getting a huge amount of attention lately, and I think the prospects for its adoption …
Tourism Marketing-Focused Infotainment Network Straddles Three EU Countries March 16, 2023 by Dave Haynes This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is focused around Lake Constance – an alpine cross-border region where Germany, Switzerland and Lichtenstein meet. The screen network is designed to reach, inform, and inspire visitors at locations around the lake. …
