US Grocer Hy-Vee To Use Samsung’s VXT And Retail Ads Solution Across 10,000+ Screens October 12, 2023 by Dave Haynes Samsung has announced a big commercial win for its increasingly integrated digital signage solution, providing smart displays, CMS software AND in-store ad sales and placement for a roll-out of more than 10,000 screens in the US grocer chain Hy-Vee. Hy-Vee will use VXT CMS to manage a network of screens installed in aisles, deli, meat …
Rapper Jay Z’s New NYC Store Using Digital Split-Flap Display On Feature Wall October 10, 2023 by Dave Haynes I really like split-flap and flip-disc mechanical displays – updated versions of the chattering signs at rail stations and airports that show key passenger information. The challenge with them is they are built with a whole bunch of moving parts, and moving parts can fail. I have no idea if these mechanical units are known …
AI The Focus Of Last Night’s DSF Cocktails And Controversy In NYC October 10, 2023 by Dave Haynes The Digital Signage Federation ran its annual Coffee and Controversy event last night in New York, changing the title to Cocktails and Controversy and focusing on AI’s impact on digital signage. I was drafted to be the moderator and we had a good session talking specifically about how artificial intelligence is being applied to digital …
Video: Profile Of Saco, The Montreal Company Behind The LED-Filled Las Vegas Sphere October 6, 2023 by Dave Haynes The suppliers behind some of the highest profile digital display projects often don’t get much marketing mileage out of their closed deals, because the client doesn’t allow or greatly restricts PR about te job. But the company behind the big new Sphere in Las Vegas seems more relaxed about it – with several suppliers this …
How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks October 6, 2023 by Dave Haynes Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that advertisers are getting the impressions they pay for. At the same time, measurement reassures media owners that advertisers …
Fundraiser Page Up For Family Of Diversified’s Rich Daugherty, Dead From Heart Attack Last Month October 5, 2023 by Dave Haynes A fundraising page is up looking for help for the family of Rich Daugherty, who was working for the big pro AV integrator Diversified when he had a fatal heart attack around Labor Day. Rich was most known for years spent in a variety of digital media roles with AVI-SPL. I didn’t know him, but …
Toronto Newspaper Adds DOOH Screens To Media Sales Inventory October 5, 2023 by Dave Haynes I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would happen to papers because of the Internet. I went over to a start-up that was putting screens in office tower elevators. All these years later, we have a big Canadian newspaper …
Virtual Models Prowl Projected Catwalk In Dutch Fashion Show October 5, 2023 by Dave Haynes This isn’t really digital signage, but an interesting application of technologies used for signage – a fashion show that uses a variation of the Pepper’s Ghost illusion to create a virtual runway/catwalk at a Dutch fashion show. A start-up called Future Front Row developed the show for Amsterdam Fashion Week. Pepper’s Ghost is an illusion …
German Firm Turns Co-Working Spaces Into A New DOOH Media Environment October 5, 2023 by Dave Haynes A Berlin-based marketing services company sees co-working spaces as a new and opportune digital OOH ad environment, partnering with a workspace booking platform to deliver a solution that would kick back revenues to the office operator. As reported by Sixteen:Nine’s German language content partner Invidis, Framen has developed a new partnership with Hotdesk, an on-demand …
DSE 2023 Networking Mixer Already More Than 50% Allocated; Get Yours While You Still Can October 5, 2023 by Dave Haynes Setting aside tickets held for sponsors, the DSE 2023 Sixteen:Nine networking mixer is more than half sold out for the Dec. 3rd event in Las Vegas. That’s after 24 hours. There is always an initial rush and then registrations just kind of come in. I ticket 400+, so we’ll see if we get all the …
