Coca-Cola Takes Over NYC Retail Space For Digitally-Driven SPICED Launch March 18, 2024 by Super User SO MANY building facades have been virtually altered using CGI, to generate social media shares, that it almost seems unusual to come across a project that looks CGI’d … but is real. Coca-Cola launched a SPICED version of its soda with an immersive, digitally-driven experience using a rented retail space on Lafayette Street in New …
Projection-Mapped Exhibit Includes Feature Wall That Generates Words From Water Vapor (I Think …) March 18, 2024 by Super User Grand-scale immersive art exhibitions using projection have grown somewhat commonplace in the last five years or so, both as touring shows and permanent venues with rotating shows. Here’s one staged last year in Sydney, Australia that’s a little different in a couple of ways. The Atmospheric Memory installation at the Powerhouse Museum was an exhibition …
Decathlon: Unforgettable Shopping Experiences March 25, 2024March 18, 2024 by invidis Redaktion Decathlon is not considered the pinnacle of in-store shopping experience – the branches of the French sports discounter have so far exuded the charm of a Siberian grocery store. This is now set to fundamentally change as part of a global rebrand. Decathlon focuses on unforgettable in-store shopping experiences, in parts enabled by digital signage.
Only Things Standing After Twister Takes Out Indiana Taco Bell Are Menu Display Totems And Kiosks March 17, 2024 by Super User Here’s a compelling argument for why the engineering design for outdoor digital displays is about much more than just the brightness of the screen and the ability to exhaust built-up heat. That stuff is super-important, but so are things like how the enclosure is fixed to the ground. Just about the ONLY Thing left standing …
invidis confidential 09|24: The Digital Signage Power Play March 19, 2024March 16, 2024 by Balthasar Mayer Last week, my colleague Antonia discussed the evolution of digital storytelling. And her analysis was right on the spot: immersive experiences don’t always require large LED walls but can be achieved with finesse on small displays. For brands wanting to convey a message of sustainability, they could even be the future of digital signage.
DooH: Framen Partners with David Lloyd Premium Gyms March 15, 2024 by invidis Redaktion The Berlin DooH start-up Framen is now marketing David Lloyd health clubs in seven European countries. The premium fitness brand will add 50 screens to Framen’s network, which now spans more than 1,200 gyms in Europe.
Sports Stadiums: Big LED Projects in the US March 15, 2024 by Balthasar Mayer The land of unbridled LED possibilities: Two new stadium plans in the USA show that huge LED walls still have plenty of potential in the world of sport.
Leader or Laggard?: The Green Signage Dilemma for SMEs March 15, 2024 by Balthasar Mayer The demand for sustainable digital signage solutions is increasing – and with it the pressure on companies to deliver them. Small and medium-sized companies face particular challenges in this regard.
April 2024: invidis Goes China March 20, 2024March 15, 2024 by invidis Redaktion invidis is bringing its expertise in digital signage to Beijing. Co-organized by Beijing InfoComm China and invidis, Digital Signage will feature a series of sessions focusing on the power of digital signage.
LED Mainstreamed: A 400-Foot Wide LED Billboard On A Parking Garage March 15, 2024 by Super User Here’s more and different evidence of how LED is now a thoroughly mainstreamed display product: a 400-foot wide display on the side of a parking garage in Las Vegas, well away from the strip. This is the Stadium Parking Garage, which has 638 much-needed parking spots across the street from Allegiant Stadium, where the Super …
