OUTFRONT Exiting Great White North, Selling OOH/DOOH Business To Canada’s Bell Media October 26, 2023 by Dave Haynes On the heels of news Clear Channel is continuing to back out of the European OOH/DOOH media market comes word that another US media owner, OUTFRONT, is also vacating a foreign market – albeit just over the border in Canada. OUTFRONT has announced it is selling its Canadian business to Bell Media, a subsidiary of …
Interesting: A Big All-In-One LED Display That Folds In October 25, 2023 by Dave Haynes All in one LED displays are now commonplace across a variety of manufacturers – in part because they offer portability, but probably more so because the companies selling them and the customers buying them can readily get their heads around the idea of a giant TV. It’s far easier to explain a jumbo TV than …
Spectrio Launches Content Library Designed To Ease Production Burden, Costs For Network Customers October 25, 2023 by Dave Haynes The digital signage software and solutions firm Spectrio has launched added a new feature it’s calling Content Library – which as the name pretty clearly says is a library of pre-made, curated content pieces its customers can use to enrich their programming mix. The proposition is that just about any network operator struggles to stay …
VSBLTY Advances Deal To Acquire Grocer-Focused Retail Media Operator Shelf Nine October 25, 2023 by Dave Haynes Philly-based VSBLTY has progressed from an LOI to a definitive purchase agreement for retail media network operator Shelf Nine, which has some 4,500 screens running in US groceries. The deal is positioned as a merger and is built around shares, as opposed to a cash transaction. It also appears to get Shelf Nine clear of …
Beauty Brand Books 3D Illusions Campaign Across Almost 300 UK DOOH Screens October 25, 2023 by Dave Haynes It has grown somewhat common now to learn of 3D illusion creative being used for digital OOH campaigns, but in just about every case, it involves one creative piece running on one screen. But the beauty brand Maybelline and its agencies have done a campaign that ran across more than 280 screens around the UK. …
Here’s a Very Different Use For Those LCD Ribbon Strips: Dynamic Name Plates For Legislators October 25, 2023 by Dave Haynes LCD ribbon strips have been around for many years now, but it’s only been in the last few that they’ve been natively made at these dimensions – lowering costs and upping reliability, because they’re not re-manufactured from bigger screens. Almost all of the attention has been around using these strips as shelf-edge displays in big …
Video: Yay, An LED Manufacturer Shows How To Do 3D Illusions That Don’t Have A Viewing Sweet Spot October 24, 2023 by Dave Haynes Love this … Jason Helton of SNA Displays has a video up on Linkedin showing that new display at the Kennedy Space Center visitor complex in Florida running 3D visuals, and it is NOT shot from a very specific angle off the 90 degree corner. It is head-on, with Jason’s point being that if the …
Transport For London Wants Single Media Company And $2B USD To Sell Its Massive OOH And DOOH Ad Estate October 24, 2023 by Dave Haynes The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew its out of home and digital out of home media partnerships, and for the first time consolidating the two key components under a single ad concession agreement. TfL wants to have …
XUSC Party Set For DSE On Dec. 4; Now Ticketing October 23, 2023 by Dave Haynes The OTHER industry networking event set for the upcoming DSE trade show and conference in Las Vegas is the latest version of the Experience United Social Club series that Bryan Meszaros and his crew at OpenEye Global put together. The Sixteen:Nine mixer is Dec. 3rd and the XUSC event is the following night – just …
Gucci Uses LED Over Full Facade of Bangkok Airport Store October 23, 2023 by Dave Haynes It took some digging but I eventually sorted out that this is a Gucci store opened last year at Bangkok’s Suvarnabhumi Airport, with LED displays effectively being the wall finishings for the full exterior of the store inside the terminal. I’ve seen a few stores – usually in airports – using LED as part or …
