Big Times Square Billboard Makes Selfies Part Of Visual Illusion Creative For Beauty Brand Campaign April 5, 2024 by Super User You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to do variations on the same thing, and a spinning box or bottle seemingly escaping the confines of a display can get old – especially for people paying attention to this stuff. …
InfoComm Digital Signage Mixer Registration Going Live Mid-April April 4, 2024 by Super User I’m getting emails now asking about the digital signage industry mixer planned for InfoComm in June – particularly since I suggested the registration window will open in April. That will happen the week after next, as some final things get sorted before the publish button gets pushed. This mixer is a joint effort of Bryan …
UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens April 4, 2024 by Super User It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen slapped on it to (hopefully) generate some advertising revenue, to supplement whatever the core business might be. We’ve seen ad screens on the sides of buses, cargo trucks, boats and barges, …
LED, Shelf-Edge Ribbon Displays Drive Experiential For Nail Polish Retailer Pink Gellac April 4, 2024 by Super User I almost closed the tab when I read Let’s Get Phygital! up high on the case study page, but I persevered because I wanted to get a sense of what the Dutch retail solutions firm First Impression did for the beauty brand Pink Gellac in its stores. The intent was to create something so visually …
Video: London’s V&A Museum Turned Into Arcade Game, Using Projections And Game Controllers April 4, 2024 by Super User This was done a little more than a year ago. I missed it then, but it is still well worth noting … a projection-mapping job that turned a facade at the Victoria and Albert Museum in London into an arcade game screen. A custom video game was developed for Hyundai’s lux Genesis car product, and …
ViewSonic Marketing Jumps Shark With News Of Mega 63-Foot All-In-One LED Display April 4, 2024 by Super User The Taiwanese display and solutions company ViewSonic has jumped the shark with an announcement that it is marketing all in one “mega LED displays” that can be as large as 760 inches diagonal, or a little over 63 feet. Manufacturers, several years ago now, started developing and marketing all-in-one LED displays with the proposition that …
TSI Touch’s New “DVLED Defender” Protects Big LED Displays From Otherwise Inevitable Damage April 3, 2024 by Super User Get up close to a lot of big LED displays and you’ll start to notice dead or missing pixels – the result at times of inadvertent or willful damage. These displays are the aggregate of many thousands of teeny light emitters that are inherently fragile and easily damaged. Some newer technologies use epoxy glues to …
Todd Stahl Explains How Clear Motion Glass Makes Commercial Building Windows Into Active LED Displays April 3, 2024 by Super User There is a lot of glass in public and commercial spaces, and the pro AV and digital signage industries have been applying all kinds of technologies to turn things like windows and dividers into part-time or full-time displays. In most cases, those jobs have come with compromises. There are films that might start curling at …
Barcelona’s Other Big Pro Football Team Puts Big LED Mesh Screen On Stadium Facade For Fans, And For DOOH Advertising April 3, 2024 by Super User FC Barcelona gets almost all of the global attention, but the Catalan city has another professional football club, RCD Espanyol – with its own modern stadium and a revenue-generating 200 sq. meter LED mesh screen on a main facade. The team and its owner group have done a deal with local screen provider LED Dream …
Atmosphere TV Partners With Delaware North To Add U.S. Airport Bars And Restaurants To Screen Network April 3, 2024 by Super User Airport departure lounges have long been a target of digital OOH media network operators because of the dwell times and demographics, and now another haven for travelers with time on their hands has been added to the mix – airport bars. Austin-based Atmosphere TV, which provides free streaming content channels to all kinds of environments, …
