LED Hardware: Vanguard LED Comes to Europe August 22, 2024April 12, 2024 by Balthasar Mayer Vanguard LED Displays wants to gain a foothold in Europe with a newly opened branch in Barcelona. European Managing Director Christopher Backhaus wants to consolidate the US manufacturer’s presence with well-known ProAV experts.
Glass Media Now Marketing KrowdSense Retail Analytics Tech Designed To Optimize In-Store Visual Merchandising April 12, 2024 by Super User Glass Media is now formally marketing a new retail analytics platform the Dallas company was previewing late last year at Digital Signage Experience. At last I think so … founder Daniel Black showed me a few things, and that was four months ago. KrowdSense is positioned as a wireless occupancy scanner that can measure shopper …
46 Mapped Projectors Market Star Wars Products On One Face Of NYC’s Empire State Building April 12, 2024 by Super User Forty-six projector were sync’d and blended to fill the upper levels of one facade of the Empire State Building in New York with a five minute show celebrating the Star Wars movie series and encouraging fans to buy various consumer products marketed by Lucasfilm during its “Imperial March” marketing campaign. The art deco skyscraper, which …
Last Chance: Join the invidis Ranking! April 15, 2024April 11, 2024 by Balthasar Mayer If you want to appear in the digital signage rankings in the invidis Yearbook 2024, you have to hurry: The survey only runs until April 13. All it takes is a few clicks and five minutes.
Saudi Auto Dealer Invests Big In Custom Experiential Creative For Building And Showroom April 11, 2024 by Super User Much of what gets run on big screens at auto dealer showrooms is, somewhat logically, what amounts to car, truck and SUV porn – gorgeous footage of vehicles rolling along everything from the dampened roads of downtowns to winding, oceanside highways. So it is very interesting to see a dealership drop some presumably serious money …
Industry Rankings Being Developed For Annual Invidis Yearbook, But We Need Surveys Completed … ASAP April 11, 2024 by Super User For the last few years, Sixteen:Nine has been collaborating with the German consulting firm invidis on editorial and research work directly associated with the digital signage market, giving them more insight on the North American market and, in turn, giving Sixteen:Nine a deeper look and news about the Europeans and Middle East markets. I’m busily …
Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board April 10, 2024 by Super User If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it worked. I poked around this morning and found very little mention of it on X (Twitter), Tik Tok or Linkedin. I found ONE brief video on YouTube, and it doesn’t exactly …
Australia’s Vivi Formally Adds Digital Signage To Its Schools-Focused Screen Mirroring Solution April 10, 2024 by Super User The education-focused Australian screen mirroring hardware and software platform Vivi has picked up on the idea of using its technology for more than just teaching and sharing, adding digital signage as a capability. The wireless screen mirroring solution, purpose-built for the education market, has been expanded to also work as a communication tool that can …
Nick Johnson Explains How NowSignage Dodges Race-To-The-Bottom SaaS Price Wars By Offering Easy But Enterprise-Ready Software April 10, 2024 by Super User When I asked an industry friend, whose opinions I respect and trust quite a bit, what CMS software he’d looked at and been impressed by, he rattled off a few companies I was expecting to hear about, but also mentioned the platform developed and marketed by a smallish UK company called NowSignage. He’d seen a …
Play Pong In Times Square This Afternoon, On Coca-Cola’s Big LED Board April 9, 2024 by Super User Starting at 4 this afternoon, and running for six hours, the public is being invited to play the as-retro-as-it-gets Pong arcade game on Coca-Cola’s high profile LED board in New York’s Times Square. The event was developed for the global brand by the agencies Subvrsive, Townhouse and Grey and integrator Diversified also has a hand in it (though …
