Why And How LED Studio Makes Product And End-User Education Central To Marketing Its Displays May 15, 2024 by Super User I have invested a lot of time in the last six or seven years trying to educate myself on LED display technology and terminology, but sometimes it feels like I have mountain to climb and I am still at base camp looking for my oxygen bottle stash. Manufacturers and their marketers keep coming up with …
Video: Series Of LED Light Strips Create Illusion Of Full Motion Video Ads In Subway Cars May 14, 2024 by Super User I was a bit surprised to come across a post this morning about a company pushing the idea of using a series of digital light strips in subway tunnels to create the illusion of full motion ads in the windows of passenger cars. It is an idea and technology that’s been around for perhaps 20 …
Late Night Interactions On Digital Portal Near Dublin’s Pubs Get Predictably Salty May 14, 2024 by Super User Lotsa buzz happening about a digital portal that links people on the streets of Dublin with people on the streets of New York City. The idea is to connect people from across great distances, and crowds have gathered to wave at each other, play rock paper scissor or do dance-offs. I doubt many people would …
LED Mainstreamed: Almost 4,500 Sq. Ft. Of LED On Parking Garage In Detroit’s Entertainment District May 13, 2024 by Super User If you needed any more evidence of LED mainstreaming, this is almost 4,500 sq. ft. of LED display on a parking garage in downtown Detroit – an ad board sold by the media company Outfront. If the location seems odd at first glance, the context is the display is just outside the gates of two …
Sphere’s Backers Get Full Ownership Of Key Tech Supplier, Directional Audio Firm HOLOPLOT May 13, 2024 by Super User One way for a high-profile attraction to deal with other projects “inspired” by the originally is to partially or fully influence or control the businesses of key technology suppliers, especially those supplying somewhat unique solutions. Sphere Entertainment, the company behind that giant, much-Instagram’d LED ball in Las Vegas, has done a deal to realize full …
Broadsign Broadens European Reach With Acquisition Of Dutch DOOH DSP OutMoove May 13, 2024 by Super User Digital OOH-focused adtech and media software firm Broadsign has expanded and enhanced its footprint in Europe and especially the Netherlands with the acquisition, announced this morning, of the Dutch adtech firm OutMoove. The two companies have always been closely linked, with Amsterdam-based OutMoove’s demand side platform integrated almost since start-up with Montreal-based Broadsign’s Reach Supply-Side …
Why, Despite VXT, I Am Grateful To Samsung May 13, 2024 by Jason Cremins Guest Post: Jason Cremins, Signagelive Samsung is now a formal competitor to digital signage software providers. It has released its VXT platform and communicated clearly with the market that it is going alone to win direct business. However, this was not always the case. In 2013, Marc Benson (our CTO) and I were approached by Samsung UK to attend a briefing at their Chertsey, UK. …
Pyramid Markets Kiosk With Transparent OLED Screen That Doesn’t Block Sightlines In QSR May 10, 2024 by Super User The market will tell the story, and I am a bit skeptical, but this is nonetheless an interesting use of transparent OLED for QSR environments, tying the display to kiosk functionality. The IT solutions firm Pyramid will be showing a version at its stands at the upcoming National Restaurant Association trade show – positioning it …
Video: LED Ribbon Display At Jacksonville’s Airport Cleverly Manages TSA Screening Area May 10, 2024 by Super User I wrote back in February about the 100 feet of Nanolumens LED ribbon on a bulkhead wall over the entries to TSA security screening at Jacksonville, Florida’s airport, and how it was set up to do things like locating different screening lines and also run background content specific to that day. Heres another video, from …
Italian Tech Firm Deploying Ynvisible’s Large Format E-Paper Displays As Gas Station Fuel Pricing Signs May 10, 2024 by Super User E-paper displays have been talked up for bus and rail schedule signs at stops and smaller platforms, but I’ve not seen it touted for another market that offers a lot of scale – fuel station pricing on big roadside pylons. The Vancouver company Ynvisible Interactive Inc. has announced a deal and delivery of some 25,000 …
