New UCSB Prototype Display Lets You “Feel” What You See October 21, 2025 by John Berkovich Researchers at the University of California, Santa Barbara have developed a working prototype of a tactile display that can make pixels literally rise off the screen. The project, titled Tactile Displays Driven by Projected Light, reimagines what a digital display can be – one that’s not only visible, but physically touchable. The display’s surface contains …
Deel Media and Momentara Unveil Unified Platform for In-Store and Digital Promotions October 21, 2025 by John Berkovich Deel Media and Momentara have teamed up to streamline how convenience stores and quick-service restaurants manage their marketing campaigns, announcing what they call the first end-to-end platform that synchronizes digital signage with traditional printed promotions. Retailers have long faced a divided workflow: one system for digital content and another for physical materials like menu boards, …
The Snark Is Back: Dave Haynes Returns to Weigh in on Digital Signage October 20, 2025 by Super User After 19 years of building up and running this blog, Sixteen:Nine founder Dave Haynes retired in May – and handed the torch to his long-standing content partners from Europe, as in: us, the invidis team. We had our fingers crossed that Dave would miss the blog enough to come back and give us some of …
More DPAA Summit Takeaways: AI Drives Ideas but Humans Define Impact in DooH October 20, 2025 by John Berkovich At this year’s DPAA Global Summit, held last week and covered by Sixteen:Nine, leaders across media, advertising, and technology shared a unified message: the future of digital out-of-home (DooH) belongs to those who merge human creativity with the intelligent use of AI without losing touch with real-world connection. François de Gaspé Beaubien, DPAA Chairman and …
Poppulo Highlights AI Developments at 2025 Pop Summit in Denver October 20, 2025 by Stefan Schieker More than 100 enterprise partners and clients came together in Denver last week for the 2025 Pop Summit, where Poppulo revealed new developments in AI-powered digital signage and multi-channel communication. The event marked the return of Poppulo’s in-person partner conference and and outlined how it is using Agentic AI to link employee and customer communication …
Cadbury’s Heroes Outdoor Campaign Delivers Record-Breaking Result October 17, 2025 by John Berkovich Cadbury’s latest Heroes outdoor campaign has achieved a record 5.9 Stars on System1’s Test Your Ad platform — the highest score ever awarded to an out-of-home advertisement. The advertisements show a series of chocolates from Cadbury’s Heroes collection rebranded with the names of iconic pop culture figures. Two creatives, Pride and Prejudice and Queen, earned …
LG Simplifies Hybrid Collaboration with Express Install Teams Rooms Kit October 17, 2025 by John Berkovich LG Electronics USA has launched the “Express Install” video conferencing solution for Microsoft Teams Rooms, combining an LG 4K UHD display, Jabra PanaCast 50 video bar, and Salamander Designs Acadia tabletop stand in one package designed for deployment in under 90 minutes. The system aims to accelerate meeting room upgrades without wall drilling or complex …
Outfront and AWS Partner to Bring AI Workflows to Out-of-Home Advertising October 17, 2025 by John Berkovich OoH media owner Outfront and Amazon Web Services (AWS) have announced a partnership to modernize how agencies plan and buy out-of-home (OoH) advertising. The collaboration will use AI-enabled workflows to let planners query inventory, execute buys, and measure performance through natural-language interaction. The initiative brings OoH into closer alignment with digital media operations, enabling end-to-end …
Why AI May Cause the Decline of Roadside DooH – Takeaways from DPAA’s Global Summit October 17, 2025 by Antonia Hamberger Several of the DPAA’s representatives dashed out some bold predictions during the opening of the organization’s Global Summit in NYC. Among the more agreeable statements was that the DooH industry’s growth track won’t be over soon, and that we’ll see some major consolidation in 2026 and 2027. But when it came to AI, the speakers …
