Vistar Media Bulks Up DOOH/OOH Capabilities, Adding Planning Workflow Tools Via ADstruc Acquisition April 30, 2024 by Dave Haynes The adtech firm Vistar Media has added much-used workflow tools for OOH media planners, buyers, and sellers through the acquisition of ADstruc from PJX Media. While Vistar has grown its business on the back of its programmatic platform, 15-year-old ADstruc is known for a toolset that strips out routine tasks and automates aspects of the process …
Samsung Now Clearly Selling Its VXT CMS And Related Services Against Rest Of Digital Signage Software Ecosystem April 30, 2024 by Dave Haynes As expected in many industry circles, electronics giant Samsung is now competing directly with CMS software companies through its new-ish VXT cloud-based platform, even throwing in discount pricing if subscriptions are bundled with monitor purchases and selling installation services. This is a product page from Samsung’s US site that shows a typical pro display, and …
Airport Trade Show Demo Has Fine Pitch LED Wrapping Jetway Entry As Departure Gate Portal April 29, 2024 by Dave Haynes Anyone who does a lot of commercial flying for business travel knows the quality of information on the screens at depature gates is all over the map – from rich and detailed to minimal and not all that useful, beyond confirming the gate number and destination. So it is interesting to see a departure gate …
Touring Experiential Digital Shrine To Footballing Deity Lionel Messi Opens In Miami April 29, 2024 by Dave Haynes Photos – Bruno Aïello-Destombes/Moment Factory An immersive attractions company that had previously been touring projection-mapped shows featuring painting masters like Van Gogh and Monet has now turned its attention to a very modern master, with very different skills – footballing’s biggest star, Lionel Messi. The Messi Experience opened last week in Miami – a nine-room, …
Signagelive Automates High Volume Video Content Production And Delivery Via Integration With Serb Start-up Plainly April 29, 2024 by Dave Haynes The UK CMS software firm Signagelive has a long history of looking around the corners at what’s now possible, or will be soon, when it comes to emerging technologies and software integrations. CEO Jason Cremins was talking, for example, about things like cloud, headless CMS and low/no code well before most other companies. Now the …
Adtech Firm Ivee Partners With Taxi Tech Firm CMT For New Approach To DOOH Screens In Back Seats Of Rideshares And Taxis April 26, 2024 by Dave Haynes Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software mobility company” Ivee launching what it calls Smart Taxi, in a partnership with NYC-based taxi technology company Creative Mobile Technologies (CMT). The core concept is tablet-sized screens in the back seats …
BrightSign Offers Sustainability-Focused Trade-In Incentive Program For EOL’d Players April 26, 2024 by Dave Haynes This may be common, for all I know, with tech hardware – but it’s new to me: an AV hardware manufacturer running a trade-in incentive plan. Silicon Valley-based BrightSign has launched a Trade-In Program that encourages end-users with end-of-life (EOL) or now underspec’d earlier versions of its little purple media players to return them and …
DSE Releases Initial Speaker Line-up For December 2024 Event In Las Vegas April 26, 2024 by Dave Haynes Questex, the industry events company behind Digital Signage Experience (DSE), has started marketing the 2024 versions set for early December in Las Vegas, announcing a set of speakers who will be in front of mikes for the education component of the show. The speakers are vendors and end-users, and DSE says the intent is for …
Clever Adidas Campaign Turns Stockholm DOOH Totems Into Competitive Running Checkpoints April 26, 2024 by Dave Haynes This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners compete for times between ad totems that double up for this as race start and finish checkpoints. The Billboard Run asks avid runners to scan a QR code on a DOOH …
Video: E Ink Shows Its Full Range Of Color E-Paper Displays April 25, 2024 by Dave Haynes Presumably timing this to Touch Taiwan this week and a big exhibit stand at that show, E Ink has put out a promo video that walks through its current product portfolio. Lots of display companies do that, of course, but most display companies have products that already look really good – whereas E Ink has …
