PRN Expands Retail Media Networks Activities To Europe May 23, 2024 by Dave Haynes PRN has been doing in-store media for decades in America but with all the activity and buzz lately around retail media networks, it has expanded its operations into Europe. The San Francisco company, owned by STRATACACHE, has launched a new in-store retail media focused division, logically called PRN Europe. It will be run by Amsterdam-based …
Digital Signage Summit Europe Draws Big Crowd In Munich May 23, 2024 by Dave Haynes I am in Munich, Germany this week for the Digital Signage Summit that the consultancy and publishing company invidis has put on for many years in its home city, which explains why the volume of posts is maybe down a bit. This is my second time here, and it continues to impress me as a …
Jay Leedy Assessed Scores Of Digital Signage Platforms … Here’s His Impressions May 22, 2024 by Dave Haynes Jay Leedy probably had a bunch of options open to him when he decided he’d done his job with Sony’s pro display team, and it might have surprised some of his industry friends when he signed on with a much smaller company, New York-based Videri, as its Senior VP for Strategic Alliances. It didn’t surprise …
How To Make In-Store Retail Media Responsive To Consumer Moments May 22, 2024 by Ron Levac Guest Post: Ron Levac, Spectrio The core idea of digital signage in retail is putting screens where shoppers go, and hoping the messages on them get noticed and influence purchasing decisions. But what if you could tune the messages to that moment when consumers notice, and respond to what they do? A new generation of …
LED Giant Daktronics Debuts New Media Player … For LCD Displays May 21, 2024 by Dave Haynes In a move that would quite possibly confuse the hell out of people, but makes sense, the big US LED display manufacturer Daktronics has announced a new media player engineered to drive LCD displays. But Dak doesn’t make LCDs, some cross-eyed readers are perhaps muttering after reading that. True, but the Brookings, SD company gets …
Elevator Giant Schindler’s Media Network Also Has Projected Ads On Lift Doors May 21, 2024 by Dave Haynes I am in Germany this week for the invidis-organized Digital Signage Summit at a hotel attached to Munich’s airport. The S-Bahn will roll me over to that hotel later today, but I am staying right now at a hotel in Munich’s city center – where there are leafy beer gardens and more interesting architecture. My …
Retail Media Networks Are About A Lot More Than Just Eyeballs May 21, 2024 by Dave Haynes If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and media players in retail environments – trying and, in most cases, failing to make a viable business from selling advertising. Many years on, that operating model remains flawed, but the recent …
Interesting Digital Fixture Has Mannequin Relaxing Atop Tilted LED Display May 20, 2024 by Dave Haynes This is an interesting take on in-store experience – an LED display paired with a mannequin in a Louis Vuitton boutique in Istanbul. The French luxury brand worked with Turkish LED display manufacturer LEDECA to design and then install the fixture, which is set at – guessing – a 30 degree angle. The digital feature …
In-Store Screens A Tiny Part Of Retail Media Market, But That “Tiny” Spend Could Still Add Up To $1B By 2028 May 20, 2024 by Dave Haynes The market research firm eMarketer has teased out some insights from a new pay-walled report that looks into the in-store component of retail media networks, confirming growth and big long-term dollar potential, but also laying out some obstacles to adoption. “With all the buzz over in-store retail media,” Zia Daniell Wigder, the company’s Chief Content …
Sharp’s US CEO Stressing TV Plant Shutdown In Japan Not An Indicator Of Any Larger Issue For its Pro AV Business May 17, 2024 by Dave Haynes Sharp’s US office was in touch after I posted a story earlier in the week that suggested the company was getting out of the TV business, hoping to reinforce that while a TV production facility in Japan is indeed being shut down, The President and CEO for Sharp globally Wu Po-hsuan said Tuesday in Japan: …
