Telecom’s Tech Arm Makes Immersive LED Cube A Main Feature Of New Flagship Space In Madrid October 10, 2024 by Super User Telefónica Tech, the technology arm of the telecom giant Telefónica, has added an LED-driven immersive cube experience to its new flagship venue in Madrid, the Espacio Movistar. The cube is a five-sided installation that enables 360-degree immersive experiences using visual effects and surround sound. Visitors enter through a big stainless steel portal. The set-up uses …
invidis Original: Iconic DooH – Advertising or Attraction? October 16, 2024October 10, 2024 by Antonia Hamberger The largest and greatest of all outdoor screens: iconic DooH sites are prestigious assets for cities. They bring buildings to life and display campaigns that resemble small blockbusters, transcending the label of mere “advertising.”
Sixteen-Nine Podcast: Outform’s Ariel Haroush Talks Digital Retail Trends October 10, 2024 by invidis Redaktion On the Sixteen:Nine podcast, Outform founder Ariel Haroush explains how he established his company as trusted digital retail partner and gives his take on current trends like retail media.
LG Starts Marketing EV Charging Stations With Integrated, Multi-Purpose Touch Screens October 10, 2024 by Super User LG’s energy solutions business is huge, particularly with respect to EV batteries, so it is logical that the company is pushing deeper into EV charging solutions with a new fast charging station that bakes in a touchscreen display. LG Business Solutions USA has announced it has started taking orders for its first Level 3 DC …
Berlin: Festival of Lights or Festival for Brands? October 16, 2024October 10, 2024 by Antonia Hamberger Making your own brand shine on Berlin’s landmarks – for this opportunity, major brands like to sponsor the Festival of Lights in Berlin – which has turned into a commercially successful concept.
London: New Station LED Switched Off October 16, 2024October 10, 2024 by Balthasar Mayer A large DooH wall, installed by JC Decaux in the beginning of the year, has been temporarily switched off at London’s Euston Station. The reason: an order from the Ministry to redesign the information flow in the station.
Las Vegas: High-Tech Fight Night at The Sphere January 20, 2025October 10, 2024 by Antonia Hamberger The famous Octagon in front of the world’s largest indoor LED: the UFC came to The Sphere for a never to be repeated event and pulled out all the audiovisual stops. Even the fighters’ pulse was shown on the screen in real time.
Future of Digital Signage: Contextual not Personalized October 16, 2024October 10, 2024 by Florian Rotberg Today’s digital signage concepts are typically connected to a networked infrastructure and integrated into complex customer journeys. Isolated silo concepts are history. The focus lies on spatial and temporal contextual engaging content. To learn more about connected signage, invidis spoke with Anand Bhandari, IoT Business Head at Jio Things – a dedicated B2B IoT-platform with …
Israeli Start-up Demo’ing Full Color Highway Billboard Tech That Uses Almost No Power October 10, 2024 by Super User An Israeli company is doing a demo next week in New York of billboard technology that you might think is what would happen if color e-paper and electro-mechanical technologies snuck off to a hotel room and ended up with a baby. The product developed by KA-Dynamic Color uses a distinct type of reflective display tech …
Industry Vets Nista, Arnett Launch MOTV Experiential Creative Agency October 9, 2024 by Super User A couple of well-known industry guys have teamed up to launch an experiential design agency focused on generative AI app development, generative art, and creative services that leverage data to drive immersive experiences. MOTV reflects a partnership by LA-based creative and coding vet Jim Nista and Toronto’s Michael Arnett, who has a long history of …
