DOOH Forecast To Be $5.9 Billion Business In U.S. By 2028: PwC August 14, 2024 by Dave Haynes Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of out of home will be a $5.9 billion business, according to the annual PwC Global Entertainment & Media Outlook report. The report pegs the current U.S.market size for OOH at $10.9 billion, which …
Anthony Nerantzis On How His Start-up Stream Targets A Content Programming Gap In Digital Signage August 14, 2024 by Dave Haynes Feeding the content beast is an endless challenge for most companies who have invested in digital signage technology for their venues, particularly when the messaging mission is not data and pricing, but material that informs, educates and generally occupies the time of viewers. There are a few companies out there with suites of free streaming …
Paris 2024 Cycling Track Was Projection-Mapped Before Big Races August 13, 2024 by Dave Haynes Withe the Olympics now over I am guessing the PR reins have been loosened for some of the companies that provided solutions for venues, and I came across a Panasonic Connect post on Linkedin about the cool use of projection mapping at the cycling venue. Panasonic was a global sponsor of the Olympics. The velodrome …
Korbyt Broadens Workplace Communications Solution Via Acquisition of UK’s NFS Technology August 13, 2024 by Dave Haynes Dallas-based Korbyt has broadened its workplace solutions offer to include meeting room booking and space management capabilities, via the acquisition of the UK firm NFS Technology. The acquisition is backed by the U.S. private equity firm Clearhaven Partners, a US-based software-focused private equity firm that took a majority owner stake in Korbyt last year. Financial …
Aussie Apparel Retailer Makes Its Mall Facade A Digital Billboard August 13, 2024 by Dave Haynes There are many examples now of retailers using LED displays to effectively be the facades for their shops in malls and on high streets, using digital arches and screens on bulkheads. But this is a slightly different but interesting take – turning the wall that flanks the entryway into a big billboard. It’s in a …
DOOH-Bolstered EV Charging Network In Europe Now Insolvent August 13, 2024 by Dave Haynes In yet another reminder that making money from advertising is harder than it may appear, a German digital out of home media firm using screens on EV charging stations as the business model is now insolvent. Less than a year ago, the Bavarian firm Numbat had raised 140 million euros in new capital in a …
ScreenCloud Driving 50+ Screens In America’s Cup Race Village And Fan Zones August 12, 2024 by Dave Haynes With Paris 2024 out of the way, the next high profile global sports event spinning up is the America’s Cup, with the preliminary regatta starting in a few days in host city Barcelona. I mention this because London-based CMS software form ScreenCloud is driving more than 50 screens across the race village, fan zones and …
Exhibit Brings The Underwater World Of Penguins To London High Street August 12, 2024 by Dave Haynes Immersive is one of those terms that gets attached far too often to display projects that aren’t even vaguely immersive, so it’s useful to point now and then to clever venues and creative efforts that are genuinely immersive – like the ongoing series of short-term visual exhibitions people can see for free if they happen …
This 55-inch Transparent OLED Display Disappears Into A Floor Cabinet August 12, 2024 by Dave Haynes High price would likely keep these things from flying out the door, sales-wise, but this is an interesting use of a 55-inch transparent OLED as something of a display and product explainer fixture. The display sits atop a metal enclosure, and is voice-controlled to drop down and rise up kinda a slice of bread in …
DOOH Firm Loop Media Delisted From NYSE American; Now An Over The Counter Stock August 12, 2024 by Dave Haynes A rough summer just got a bit rougher for the LA-based DOOH media network Loop Media, with notification from New York Stock Exchange that its common stock has been delisted. The NYSE American exchange suspended trading and commenced the delisting process because of Loop’s low selling price. Loop now trades as LPTV on the OTC …
