OAAA and Leading Platforms Unite for First-Ever Programmatic OoH Transparency Pledge November 7, 2025 by John Berkovich The Out of Home Advertising Association of America (OAAA) has announced the launch of the industry’s first Programmatic OoH Transparency Pledge, developed in partnership with leading programmatic platforms including Broadsign, Perion, Place Exchange, Viooh, and Vistar Media. The initiative establishes a unified framework for integrity, accountability, and openness across programmatic out-of-home transactions. Drawing inspiration from …
VXT-Cielovision Partnership Lands Early Franchise Client in the U.S. November 7, 2025 by Antonia Hamberger Samsung has been heavily investing in its digital signage software platform, VXT, over the past few years. Unlike its older CMS, Magicinfo, VXT is a premium product rather than a free add-on that comes with Samsung screens. Early on, its positioning was a bit fuzzy – is it a CMS, a remote device management tool, …
Santa Monica Weighs Digital Billboard District Amid Preservation Concerns November 6, 2025 by John Berkovich Santa Monica, California, is considering a plan to introduce up to 16 large digital billboards along its famous Third Street Promenade and adjacent Santa Monica Place, marking another step in the city’s gradual embrace of digital out-of-home media after decades of resistance. The initiative, developed in partnership with Los Angeles-based Big Outdoor, expands on the …
Immersive AV Upgrade Transforms Storytelling at National WWI Museum November 6, 2025 by John Berkovich The National WWI Museum and Memorial in Kansas City has undergone a major audiovisual refresh, bringing the history of World War I to life through immersive, interactive technology. Designed and integrated by Electrosonic with projectors from Christie and LED screens from Nanolumens, the project enhances visitor engagement across several key exhibits while preserving the museum’s …
Diversified Deepens Footprint in India as AV Market Readies for Take-off November 6, 2025 by John Berkovich Global AV integrator Diversified has announced a major expansion of its operations in India, increasing engineering, service, and project-delivery teams across the country to accelerate growth across the APAC region. India is emerging as one of the fastest-growing professional AV markets in the APAC region. According to a recent industry analysis by invidis, the country …
Perion Drops Its Own DooH Player – Possibly Killing the Third-Party CMS November 6, 2025 by Antonia Hamberger DooH providers using Perion to operate their networks and sell ad space may soon no longer need a separate CMS to play out campaigns. The Israeli ad tech company is launching its own software for managing and playing digital out-of-home campaigns: the Perion DOOH Player. This move expands Perion’s platform into a complete, end-to-end solution …
Hinkle Fieldhouse Adds Modern LED Systems Ahead of Centennial Season November 5, 2025 by John Berkovich Butler University in Indianapolis, USA, has completed a major digital upgrade at historic Hinkle Fieldhouse, introducing new LED video systems that bring modern fan engagement to one of college basketball’s most iconic venues. The renovation, reported in June 2025 by Sixteen:Nine, is now ready for the Bulldogs’ 2025–26 basketball season. It includes a new center-hung …
Lamar Advertising Launches Nationwide Billboard Tribute to U.S. Veterans November 5, 2025 by John Berkovich Lamar Advertising has launched Heroes Across America, a Veterans Day Digital-out-of-Home campaign honoring U.S. Armed Forces veterans nationwide. Running from November 7 to 14, the initiative will display photos of local veterans on more than 1,000 Lamar digital billboards in 95 markets. The campaign invites the public to submit photos, names, and military branches of …
Econocom’s New Bold Target: €500 Million ProAV Revenue by 2028 November 5, 2025November 5, 2025 by Florian Rotberg Marbella | With 750 employees across its ProAV sub-brands, Econocom already runs Europe’s largest ProAV integration business. Now, bold new measures target high double-digit growth in the segment – including the phase-out of the “Gather with Econocom” brand. invidis spoke with top Econocom executives about this next phase.
Should We All Be Outraged About Samsung Now Putting Digital Signage And DooH On Fridges? Nah. November 5, 2025 by Super User There has been all kinds of written and spoken pearl-clutching lately as word circulated in online tech publications that Samsung’s smart fridges had started using the built-in flat panel display to run what amounts to ad-supported digital signage. My general take – yeah, whatever. There’s a software setting to turn the ads off. The bigger …
