Using in-store TV for brand identity not a great approach July 25, 2007 by Dave Haynes The Hub magazine is a bit of an ideas exchange and forum for people in the marketing community. There’s a new piece in it this month that looks at how best to establish brand identity in a retail setting, and its basis was a survey of professional marketers. The result: packaging design is tops, and stuff …
And now a history lesson July 24, 2007 by Dave HaynesA couple of people have pointed me today at a piece in MediaPost about NBC’s new venture into in-store TV sales. Guys like Rob Gorrie and Bill Gerba have already commented on the merits and prospects of that (I’ll say only that it will be a big wet fart unless they have truly dedicated, laser-focused sales …
Teenagers actually notice digital signs in malls July 24, 2007 by Dave Haynes It’s always heartening to see positive research results from digital signage installs out in the field. First, good results help us all. Second, somebody actually saw the greater good of letting others in on the results (still rare, it seems). In this case, the mall ad company AdSpace has released some results of measurement done …
A different ROI model for menu boards July 16, 2007 by Dave HaynesI have been working on a few things involving fast food lately, so the Return On Investment thing is in my head. I saw this brief on Digital Signage Today and found the ROI spin intriguing: Salad Spinners is a quick-service food establishment that operates four locations in the Chicago area. “Since we have installed …
Is that to stay or go? July 10, 2007 by Dave HaynesA Toronto company has put together prototypes for a very different spin on digital signage for the fast food industry. Forget menu boards and seating area plasmas. Mediox wants to embed a small LCD screen in each tray, according to its press release. “The market for multimedia advertising in fast food outlets is expected to reach $10 …
Is using broadcast TV signals subject to licensing? July 9, 2007 by Dave HaynesA few years back, I pulled together a network that had the partnership backing of a very large Japanese electronics firm. It was a great deal because, among other things, they wanted things lawyered every which way they could think of … on their nickel. Being a start-up, me and my partner couldn’t afford to even …
Wireless power closer to reality July 3, 2007 by Dave Haynes James Bickers has a piece up on Digital Signage Today looking deeper into word from the propeller-heads at MIT that they have figured out a way to spark up a 60 watt lightbulb from 7 feet away — with no cord in between. The concept is called WiTricity and involves sending power through the air …
Measuring audiences with gadgets July 3, 2007 by Dave HaynesAfter a slightly noxious foray into advertorial (the president of a company that uses Windows and sponsors the site examining the merits of Windows versus Linux — guess which OS won!!!), AKA seems to have its legs under it again and is pushing out some good, unbiased stuff. There’s a piece just up about measurement technology, …
See-through LCD an alternative to window projection? June 29, 2007 by Dave Haynes The New Launches blog has a post up about a Japanese company, called Active Inc., with a new type of LCD that has transparent properties. It uses liquid crystal optical film instead of backlights to drive the image, allowing for something akin to a stained glass effect. Where this could get interesting is as competition …
Data on retail dwell times June 29, 2007 by Dave HaynesI came across research this morning from the Mystery Shopping Providers Association, a trade organization for all those companies that send people into stores looking at things like pricing and service quality. The group has done a survey that breaks down wait times at cash in several categories, across the major cities in the U.S. …
