A PhD with a PoV on this stuff October 2, 2007 by Dave HaynesSelf-Service World has a piece about the recent In-Store Marketing Expo in Chicago, specifically a session put on by some 3M people called “Measuring and Continuously Improving Digital Sign Network ROI.” One of the people who spoke, Brian Brooks, has duelling PHDs in cognitive psychology and neuroscience (which would immediately make me wonder how the …
When is all-in-one a bad idea? October 1, 2007 by Dave HaynesA few of us were yakking the other day about some things, including hardware developments like all-in-one flat screen displays with media players integrated right into the units. A press release today from DT Research reminded me of it: Large Touch-Screen LCD Enables Digital Sign and Kiosk Applications to Run Simultaneously SAN JOSE, Calif., – …
Does Web "banner blindness" correlate with in-store screen viewership? September 11, 2007 by Dave Haynes For those of us who found our way into this weird little space after a stint in what was “new media” 10 years ago, many will know the name Jakob Nielsen – a Web design and usability guru. Much of his work has focused on the whole keep-it-simple-and-spartan look and feel for Web design. But …
A year later, ShopCast ready to roll out September 7, 2007 by Dave HaynesThe folks at ShopCast — the teeny Toronto start-up that bagged a national in-store advertising deal with WalMart Canada — have had a hell of a rollercoaster ride for the last year as they have raised funds to get the thing moving. The deal with WalMart was signed last September, and the ensuing months have …
CBS buys SignStorey for $71.5 million (and I am not making this up) September 6, 2007 by Dave Haynes Two words: Holy crap! This came across the press release wires today: CBS Corporation announced today that it has entered into a definitive agreement to acquire SignStorey, Inc., a leader in the distribution of video programming and advertising content to retail stores. The purchase price is $71.5 million in cash. SignStorey will be renamed “CBS …
More signs this stuff is getting on the planning radar September 6, 2007 by Dave HaynesElevator News Network, now known (sigh) as Captivate, paved the road for a lot of the ad-based digital sign networks trying to claw out a living in this business. It was really the first out of home digital play that got ANY attention from media planners, and they remain market leaders. So I was intrigued to read a …
Staring down a great idea September 6, 2007 by Dave Haynes The UK wireless carrier O2 has a great new promotion out that involves trying to virtually stare down a member of the British Rugby Union national team. It’s an advertising game put together by one of O2’s agencies, and meant for people using a browser and a webcam. You try to stare down one …
Now GSBC is in the wireless and GPS business August 31, 2007 by Dave Haynes The search terms tracked for this blog have been spiking the last couple of days for Ron Flynn, the rather optimistic fellow who for several months now has been building a company that was going to take over the digital signage industry and, if there was time, the world. You can get a sense …
Viewer behavior needs to be a factor in measurement, prof argues August 30, 2007 by Dave HaynesA prof from Ball State University’s Center for Media Design has taken an interest in the dynamics of our space, fascinated by the increased amount of TV consumption outside of homes. Now we all know digital signage is not TV, but for the purposes of looking at something, it’s a term people can get their heads around quickly. …
GSBC gets bitch-slapped by Financial Mail, then aka August 22, 2007 by Dave HaynesMy friends at aka have been promising, for a while now, a piece taking a deep look into Ronald Flynn and the other characters at GSBC, the digital signage play from Thailand that was promising world domination. There was a piece this weekend in the UK’s Financial Mail, and aka followed up with its own researched …
