New industry paper estimates installed base to triple in five years April 30, 2008 by Dave HaynesResearch house NSR released new numbers yesterday about the size and state of this industry, with estimates on where we are and where this is all going. According to NSR the industry, which has the majority of deployments and revenues globally from retail, hospitality, healthcare and transportation verticals, is poised to grow from an estimated …
Brain wave measurement picks apart how people respond to ads April 29, 2008 by Dave Haynes The Ad Lab blog has a piece flagging articles in MediaPost and the New York Times about something called neuromarketing — using the measurement of brain waves, skin response, eye movements and pulse rates to get a fix on how people are responding to advertising messages. The articles look at companies like NeuroFocus and EmSense …
D-Link enters the fray. D-Link??? April 28, 2008 by Dave HaynesConsumer-oriented networking gear firm has announced it is getting into the digital signage business, and is showing its somewhat vague market entry at the Interop trade show this week in Lost Wages. In a press release, D-Link says it will be demonstrating both large and small digital signs and a back-end content and advertising delivery …
India free software player Infosignz releases pricing April 28, 2008 by Dave HaynesFledgling Indian DS software player Infosignz has cleverly attracted attention in a crowded field by offering a limited version of its product as free, with the caveat that a fully functional version was coming and it was NOT free. Infosignz has now released that pricing, which shows the price for something with the functionality serious …
OVAB proposes measurement guidelines April 25, 2008 by Dave HaynesThe Out-of-Home Video Advertising Bureau has told the American Association of Advertising Agencies media research committee there are three key factors in measuring digital screen networks: A network’s “gross venue traffic” – which is another way of saying foot traffic, footfall, or how many people darken the doors day to day The ability of ads …
Mixer comes off without police being called April 25, 2008 by Dave HaynesGiven the short notice and the great weather, a smaller but decent crowd for the latest Toronto mixer tonight. We had maybe 20 people, with many of the usual suspects and some new faces, like Jamie Cuthbert from SaiTECH (interactive stations in the auto sector), Greg Cook from TAB Technical Environments (IT) and Russ Morgan …
More consolidation: OnSite buys Boondoggle April 24, 2008 by Dave HaynesOnSite Network has announced a deal to acquire Nevada New Media, the owner of Boondoggle Sports Network, a screen network playing in the same restaurant and bar space. No deal terms were released. The buy almost doubles OnSite’s footprint, to 200 locations in the US, which in relative terms is still teeny. But the plans …
Major screen networks to get Nielsen ratings April 24, 2008 by Dave HaynesA big development out of that one-day industry conference in New York yesterday – word that measurement giant Nielsen is going to start distributing ratings reports on some of the larger place-based video networks in the US. Reports MediaPost (which organized the event): In a move that could bring the kind of structure to the …
More detail on that "free" software from Puerto Rico April 24, 2008 by Dave HaynesGiovanni Collazo, the lead designer behind a free digital signage platform out of Puerto Rico, sent me a link overnight to a Quicktime presentation that runs through the attributes of what is challengingly called s3mer. It has been decades since I took a marketing class, but I suspect somewhere in there was a suggestion that …
Mixer reminder April 24, 2008 by Dave HaynesA quick reminder that the next mixer for the Toronto industry (and anyone else who’s strayed through town) is tonight at Alice Fazooli’s. Things should start around 6:30, and carry on from there. The place is about halfway between Spadina and University on Adelaide. There is an NBA playoff game on at the ACC tonight, …
