Mobile ad CPMs well above those for DS marketplace May 19, 2008 by Dave HaynesMobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that space. MediaBuyerPlanner had a piece Friday reporting a few things of note that spilled out of a mobile advertising conference in LA. 1 – CPMs – A Verizon exec said the …
Multi-touch is cool, but … May 16, 2008 by Dave Haynes[youtube=http://www.youtube.com/watch?v=JOckVTgWBr4] I bumped into yet another post and accompanying video about multi-touch touch screen applications that allow users to manipulate things on a screen without a mouse or keyboard. Yet again, it’s all very cool to look at and if you have happy feet, the video like all the others has some slightly-dated techno track …
CODA's next breakfast club meeting on content May 16, 2008 by Dave Haynes The Canadian Out-of-home Digital Association started a breakfast series recently aimed at educating members and also drawing in new potential members. The date, location and subject of the next one has been announced. The good news is it is in downtown and accessible by means other than 10-kmh freeways at rush hour. Details: The Future …
Mobile ad CPMs well above those for DS marketplace May 16, 2008 by Dave HaynesMobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that space. MediaBuyerPlanner had a piece Friday reporting a few things of note that spilled out of a mobile advertising conference in LA. 1 – CPMs – A Verizon exec said the …
The industry cull is underway May 16, 2008 by Dave HaynesI have been hearing lots of stories lately about networks in Canada and the US huffing and wheezing away as they try to generate the sort of ad revenues needed to move forward. UK and European blogs have also been reporting lately of the business failures of Big Media Group in England, Digital Poster in …
Adcentricity makes US foray official; opens office in Manhattan May 16, 2008 by Dave Haynes Adcentricity founder Rob Gorrie has been spending most of his time in New York for at least a couple of months now, but his company made it official this week by announcing the opening of its NYC office. “The new office will allow us to spend more ongoing, quality time and effort with our network, …
Accenture study looks at shift to ubiquitous media May 15, 2008 by Dave Haynes Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital media world where content is somewhat ubiquitous. There’s a PDF that can be downloaded that runs through the thinking, which focuses very much on online advertising and the impacts of things …
A different spin on hospital screens May 14, 2008 by Dave HaynesThere are any number of companies putting screens in hospital clinic waiting areas, as revenue generating plays, and other institutions putting screens in as digital donor walls and wayfinding. But an LA area hospital is the first I’ve bumped into that is using DS software to help streamline hospital operations. At St. Joseph Hospital in …
Ingram Micro starts tech fair tour in Great White North May 14, 2008 by Dave Haynes The first of three digital signage technology days that Ingram Micro is running around the country this month went off in Toronto yesterday, with maybe 100 people or so taking in a bunch of show and tells with vendors, and then moving around a micro trade show. There is another one next week in Vancouver, …
Linux guy sought by BroadSign May 12, 2008 by Dave HaynesMy guys up the road in Montreal are looking for someone with Linux expertise to join the Solutions team. This is the post on Montreal Tech Watch: Company: BroadSign Position: Operating System Specialist Responsibilites and Tasks: BroadSign International is a Montreal-based rapidly growing digital signage software-as-a-service provider that is looking for an technology enthusiast to …
