This LED Ad Display Flies Around October 17, 2024 by Dave Haynes Airplanes have been towing printed advertising banners across city skylines for decades, so it was inevitable that someone would develop a service that uses heavy-duty drones to carry suspended promotions and ad banners, including digital ones. Here’s a video of a Japanese company’s LED Vision Drone, based on a remote-controlled drone that can carry a …
Out Of Home Giant JC Decaux Now Rating Environmental Friendliness Of Its Ad Faces October 17, 2024 by Dave Haynes The French media company JC Decaux has developed and introduced an “Eco Design Index” that reflects the environmental friendliness of its street-level ad displays as well as the substantially different points of view about environmental issues in digital out of home. Sustainability and what has been coined green signage are big issues and discussion points …
How Videotel’s Roots In Digital Signage Media Players Trace Back More Than 40 Years October 17, 2024 by Dave Haynes There are not a lot of companies that have been involved in what we now call digital signage for 44 years, but Videotel has been selling technology that puts marketing information on screens since 1980. The company started with VCRs (younger readers may have to Google that) and then started designing, manufacturing and selling DVD …
Photos: Here’s A Look At That Solar-Driven Color Billboard Tech October 16, 2024 by Dave Haynes Here are some photos I asked for that show the public demo of that Israeli company’s very different approach to making billboards both digital and also sustainable. KA-Dynamic Color and a NYC partner Sign Expo got the OK to show a portion of its billboard tech in a park yesterday and again today (at the corner …
Sphere’s Owners Partner With Abu Dhabi Government To Put A Vegas-Scale Version In That Emirate October 16, 2024 by Dave Haynes Most observers will have long ago concluded that if another version of the Las Vegas Sphere was going to be built, it would likely be in the Gulf region – where big-money Wow Factors projects are regularly announced and often built. Sphere Entertainment, the live entertainment company that owns Sphere, has announced intentions to bring …
Traveling … October 14, 2024 by Dave Haynes Minimal posts, if any, next two days. At Newark and on my way to Pittsburgh for a tour, demos, chat and perhaps an adult beverage or two. Then Newark again tomorrow for different interviews and more of same. Normal stuff resumes Wednesday.
Downtown Dallas Sports Bar Installs Giant LED Halo Over Drinks Area October 11, 2024 by Dave Haynes This is a sports bar in Dallas that now how has a center-hug halo LED display over one of the drinks stations and visible to presumably everyone in the place. The Hero Bar at 3090 Nowitzki Way is next to the American Airlines Center, home arena to both the NHL’s Dallas Stars and NBA’s Dallas …
Decommissioned Billboard Vinyls Being Repurposed As Roof Tarps For Hurricane-Damaged Homes October 11, 2024 by Dave Haynes This is not digital signage, but involves a nice program that works with a lot of outdoor media companies that increasingly use digital displays for posters and billboards … If a big billboard on a highway or the side of a building is analog, it is probably vinyl – and when the ad campaigns are …
Vertical Impression Creates Tongue-In-Cheek Love Letter Mix Tape For DOOH Industry October 10, 2024 by Dave Haynes Tip of the hat to a Canadian company that figured out a unique way to get some attention ahead of next week’s DOOH-focused DPAA Global Summit in New York – a “mix tape” playlist of AI-created original songs Vertical Impression describes as a 10-track love letter to the OOH ad industry The tongue-in-cheek effort – …
Telecom’s Tech Arm Makes Immersive LED Cube A Main Feature Of New Flagship Space In Madrid October 10, 2024 by Dave Haynes Telefónica Tech, the technology arm of the telecom giant Telefónica, has added an LED-driven immersive cube experience to its new flagship venue in Madrid, the Espacio Movistar. The cube is a five-sided installation that enables 360-degree immersive experiences using visual effects and surround sound. Visitors enter through a big stainless steel portal. The set-up uses …
