So how did that Jiffy-Pump out by exit 173 do in the overnights??? October 28, 2008 by Dave HaynesIn another sign of an evolving industry, it is now possible to get Nielsen TV audience data for those screens parked on top of gas pumps. Reports a press release:The Nielsen On Location Media Pocketpiece report is intended to verify a network’s audience for potential advertisers, and in this case shows about 3/4s of the audience viewing the …
Report: More than a million new DS screens in 2008 October 28, 2008 by Dave Haynes On the heels of the PQ Media Forecast, there’s more positive forecasting getting released this morning, this time from Scottsdale-based research outfit MultiMedia Intelligence.A new report suggests the industry hanged and banged 1.1 million new displays this year, up- 34 per cent from a year earlier. By 2012, the market is expected to consume 2.3 million …
OVAB Summit agenda set October 27, 2008 by Dave HaynesThe big OVAB meeting is Wednesday in New York, with a day-long session set to release the first guidelines intended to herd the industry’s 100s of network operator cats and enforce some order and harmony on the way they measure and peddle their wares. A tall task, but you gotta start somewhere. There is a day …
Tepper's take on recent DOOH investor conference October 27, 2008 by Dave HaynesLionel Tepper from Digital Signage Universe sent me a note to say he finally found time to write up a report on the recent Strategy Institute investors conference in New York. I have not seen a lot written about the event, so Lionel’s take is much welcomed. You can find it here.
More airlines turning passengers list into ad audiences October 27, 2008 by Dave HaynesOne of the first posts I ever did here was wondering why airlines didn’t use the video screens on seat backs to do some marketing or advertising. At the time, the airlines that had these screens were either showing nothing, or a series of slides, or just straight TV.A lot has changed since then.Many more jets have …
Neo to rep golf cart ad screens in UK, Spain October 27, 2008 by Dave HaynesIn a fairly big departure from its normal retail base, Neo Advertising has done a deal to rep the media avails in Europe for ProLink Solutions, a US company that does ad-enabled GPS screens on golf carts.The partnership will focus on integrated advertising campaigns combining Neo’s existing network of out-of-home digital signage with ProLink’s revolutionary on-course advertising capabilities. …
PQ Media suggests sector growth to top nine per cent in '09 October 27, 2008 by Dave Haynes A optimistic note to start the week … Research group PQ Media has jumped the gun a little a released its digital out of home ad spoening forecast, ahead of the Out of Home Video Advertising Bureau’s first-ever Digital Media Summit later in the week in New York. PQ Media is expecting the medium — rolling up everything from screens …
Japanse monster lumbers into space October 23, 2008 by Dave HaynesAnother monster company has declared it is wading into the space, and immediately laid down what it is doing and what is will be charging.Japanese conglomerate Marubeni already has investments in energy, food, textile, light metals, paper pulp, transportation, infrastructure and shipping, information technology, construction, and steel manufacturing. It also big on the Japanese financial market, and …
Always look on the bright side department October 23, 2008 by Dave HaynesIf you’re like me you are hearing all sorts of things about the state of the industry, given the credit crunch and the rather jagged profile of stocm market indices charts these days.I suppose part of the job of CEOs and board chairs is to infuse their troops and their clients, these days, with confidence, …
Interactive SMS app to LED board in Jakarta October 23, 2008 by Dave HaynesThis is an interesting interactive LED board running on a street in Jakarta, Indonesia.The board is sponsored by a tobacco brand (so don’t expect this in most western countries anytime soon) and allows cellphone owners to make SMS short code requests to see one of 10 videos of guys doing tricks with soccer balls.From AdGabber: Jakarta-based agency …
