JADN draws healthy crowd November 20, 2008 by Dave HaynesArsenal Media held another one of its JADN.TV industry events in Montreal earlier this week, drawing a big crowd and getting what seemed to be a very positive reception from the crowd. It was a new venue, inside an art gallery, the Arsenal crew again did a nice job making it a very polished, professional event.I’d like …
In-Store Marketing Expo recaps and vids November 20, 2008 by Dave HaynesThe Editor of Shopper Marketing magazine was at the In-Store Marketing Expo show last week and has posted some of this thoughts on. He makes some nice references off the top to some Toronto companies, like CogNovision, Artisan, Capital Networks and Springboard.You can read it here.Also, Digital Signage Today has posted a series of videos taken on …
Report suggests much closer ties between digital screens and mobile in future November 20, 2008 by Dave Haynes Arizona-based market research consultancy Multimedia Intelligence has issued a report suggesting a big chunk of the digital screens that get installed in the future will have some interaction with cellular phones. The promise of interactivity between potential customers and display technology is only at its beginnings; however, advertisers are looking to enable a higher level of engagement with digital signage …
Walgreens big LED board goes live today in Times Square November 20, 2008 by Dave Haynes From Marketing Daily: This 17-storey, three-sided LED monsters gets officially switched on at 8 pm in New York’s Times Square.In a press release, the the installation is described as the nation’s largest, most advanced digital super-sign, soaring 341 feet above the street.The Walgreens One Times Square spectacular was conceived and designed by strategic brand consultancy Gilmore Group, …
OVAB Europe announced November 18, 2008 by Dave HaynesThe Minicom blog — for those paying attention a rare corporate blog that does more than hump its wares — has a post this morning about the announcement of a partnership that extends the thinking of the Out of home Video Advertising Bureau to Europe.An important milestone in the development of the digital out-of-home industry has been …
Toronto start-up lighting screens in Whole Foods November 17, 2008 by Dave Haynes Whole Foods stores have always struck me as a particularly appropriate venue for digital screens because there is so much stuff sold in there that never hits mainstream advertising budgets.I like to cook, so walking around my sort-of local in Oakville, Ontario offers the level of interest to me that other guys have walking around …
Casino technology group picks up CoolSign November 17, 2008 by Dave HaynesJust off the press release wires is word that Bally Technologies has acquired CoolSign from Planar Systems.CoolSign is a strategic addition to Bally’s Networked Floor of the Future technology systems. The acquisition extends Bally’s technology offerings to include marketing and media communications to the player in the form of CoolSign networked or standalone digital displays, available in …
brand activation done by TITAN or going to do. November 15, 2008 by Dave HaynesI have given a project on the topic brand activation done by the companies so I choose your BRAND
Minority Report-like UI getting awfully close November 15, 2008 by Dave HaynesIf you pitch in this space, you know all about the conversations you get into about RFID tags and gesture technology and how it’s all looking like that Tom Cruise movie Minority Report.Well very little of what I have seen out there actually is – except for maybe this …A company out of … called Oblong …
