Agency head: Two-thirds of DOOH media buys are national dollars February 3, 2009 by Dave HaynesMediaPost has an article up about DOOH being the Energizer Bunny Sector of media right now, primarily rehashing some of the numbers from the PQ Media study that was released last fall.What’s new, however, are some interesting comments from the president of Chrysalis, a new division of Agency giant Havas that is focused on this sector.It’s …
This is SO true February 2, 2009 by Dave HaynesDave! First; love your blog and the writing style (I think we have similar styles). You are on my blog roll. 🙂 Second: This is SO true and I was also going to write a post about this. I never realized there are SO many companies offering software / content delivery programs, but once I …
SO many leaders … February 2, 2009 by Dave Haynes I have some bemused fascination with press releases. probably because as a newspaper reporter and assigning editor I had to, for many years, sift through stacks of them looking for real information and filtering out ALL the blabber.In an odd way I find myself doing the same thing with this blog, though I have abandoned …
JADN: Dagobert's content rules February 2, 2009 by Dave HaynesI have been very busy lately, happily since having nothing to do during a recession is a bad sign. And I have also been trying to finish off a 980-page book before it was due back at the library. So, not much posting during my down time.I was waiting on Olivier Debin of Dagobert, who presented …
Worst managed company in history January 30, 2009 by Dave HaynesThe executive team contracted consultants and hired media experts to help position the company. They proceeded to fire or tune out everyone who pointed out the best way to position the company. All of this was avoidable and due to excess EGO and lack of media experience
JADN: Girgis on what to think about January 29, 2009 by Dave Haynes OK, back at my bunker after a few days on the road, and able to post some notes from the JADN event earlier this week.The first guy up was Mike Girgis, who runs Onestop Media and has networks running in retail, hotels, malls and the Toronto subway system. He’s also the chair of the Canadian Out-of-home Digital …
Mixer time again January 28, 2009 by Dave Haynes We took a break for Christmas and the New Year, but the industry mixer schedule is back on, and we’re sticking with the venue and the plan of every second Tuesday of the month. Ingram Micro’s Dmitry Sokolov continues to do the work arranging these things and getting vendor support to pick up the tab. The next …
JADN Montreal: First Impressions January 28, 2009 by Dave Haynes So I have wobbled my way back to my room after a long day, and I am waaaaay too tired to start banging out stuff about the details of the JADN event in Montreal.Suffice to say: full house, good crowd, some excellent speakers.I was particularly impressed by what Olivier Debin of Dagobert did with his show …
Major brand putting $8-$10 million into ads in digital screen sector this year January 26, 2009 by Dave Haynes Here’s something to warm your hearts on a day, at least here in Montreal (up for JADN tomorrow), that is Slurpee brain-freeze cold.Major health care and packaged goods brand Schering-Plough is planning a mass campaign in the digital screen sector that is estimated to be worth as much as $10 million.Reports MediaWeek:Over a period of eight to 12 …
Network looking for production/scheduling help January 23, 2009 by Dave Haynes One of my clients, OnSite Media Network, is looking for a production coordinator/scheduler who, ideally, also knows his or her way around motion graphics and video production. Knowing the BroadSign platform also helps.The gig is ideally based in the company’s Calgary head office, but could also be in the Toronto office if just the right …
