Finally… it's going away! February 7, 2009 by Dave HaynesWhereas I am sympathetic to Transit TV as to a company – that they’re going out of business (it is indeed sad, in those economic times, to see companies falling apart), but I am VERY happy that Transit TV will no longer be in our buses! Those nonsensical ads, with nonsensical so-called “entertainment” (showing how …
Transit TV February 7, 2009 by Dave Haynes(copy of comment I posted on the WSJ site) I ride the bus in LA every so often. A lot of people found Transit TV annoying. The volume was either turned down so low that it was impossible to hear, or turned up so loud that it blasted your ears. The news stories were interesting, …
Free is Good Sometimes February 6, 2009 by Dave HaynesDave, I agree with your position, but if the ‘free’ was positioned properly it’s a good concept. Providing a method of ‘tasting’ the product with no cost allows the consuner to get comfortable prior to making a commitment. Although, I see this being a play for the SMB crowd, not the enterprise. By the way, …
Doctor Smartie is seeing patients February 6, 2009 by Dave Haynes Ed Voltan is one of the real pioneers in this space, having jumped from mainstream broadcast and specialty channel TV sales into the rather weird, unheard of world of digital out of home a decade ago.He was VP Sales at Elevator News Network when I was there as VP Ops, and he somehow or other …
Virgin retail CIO to do keynote at DS Show February 6, 2009 by Dave Haynes The Digital Signage Show has announced its keynote speaker for the next show in May is the CIO and Vice President of Information Technology of Virgin Entertainment Group, and his plan is to talk about what they pulled together for Virgin MegaStore.The presentation is called: “Enhancing The Customer Experience While Achieving Increased Sales Lift, and Operational …
UK firm has low-cost screen protectors February 6, 2009 by Dave HaynesThis comes from the UK, which means I get to use the term “Gobsmacked!!!”I am gobsmacked, at times, when I see a digital screen install in which neither screen or controls are protected in any way, and are in easy reach of the general public. It should be a given that any screen placed in …
Three years and about 1,100 posts … so far February 6, 2009 by Dave Haynes I just realized today marks three years of writing this nonsense.By my count, 1,100 posts and so far only one cease and desist letter from an emperor who didn’t like me pointing out he’d dropped his pants.There were truly just a handful of blogs on the industry when I started writing this thing. Now there …
Creative insights for aging audiences February 6, 2009 by Dave Haynes Marketing Charts has a piece up about Baby Boomer attitudes towards photos in advertising, and it may offer some clues to people doing creative for digital screens targeting more mature audiences. Whil;e most of what is done in our space is motion graphics, a lot of times the images and message have to be brief and …
Bonus points February 6, 2009 by Dave HaynesI think that puts you in the running for digital signage man of the decade
Do we get extra credit? February 6, 2009 by Dave HaynesHey Dave, we saw this release too, but we didn’t run it— Do we get any bonus points? 🙂 We actually do read most of what we post.
