New white paper offers DS How-To primer for retail February 23, 2009 by Dave Haynes Industry veteran Bill Collins, who these days runs the research consultancy DecisionPoint Media Insights, is releasing a white paper today that gives a theoretical overview for why in-store digital media is needed in retail.The paper, co-authored with Dorothy Allan of Dallas-area ad agency TracyLocke, also lays out a practical step-by-step approach to developing these kinds of networks. In-Store …
Chilin February 22, 2009 by Dave HaynesI’m working with Chilin to update their website and I found your post in a Twitter search. Chilin will have a technology suite preview at DSE. If you’re interested in stopping by the suite, contact me and I can help set up an appointment. They will be previewing more than low end all-in-ones. Their DSE …
Indoor Direct raises $22.5 M to expand ad network February 22, 2009 by Dave Haynes Everyone who is trying to raise money in this marketplace knows it is a really tough slog, but deals are indeed closing.Consider Addison, Texas-based Indoor Direct, which just closed more than $22 million in Seies B financing for a mass rollout of its network in the restaurant sector.As reported Friday in PEHub (PE is for private equity):Challenger Capital …
Marketing quality time at a reverse vending machine February 22, 2009 by Dave Haynes MediaPost has a piece up about a new type of vending machione that has screens built in, and may well be the most attractive media vehicle of its type.While most vending machines have people in front of them for a matter of seconds, a recycling machine from a company called Tomra Systems has people engaged for a matter of …
Bus riders February 20, 2009 by Dave Haynesno one truly cares about the riders opinion, its traffic volume they want. If you ride the bus, you’re a loser. the ads are geared towards you – the loser. the ads in spanish are b/c lots of riders are spanish speaking… look around and you’ll see… otherwise why would they run that type of …
DSE exhibits – what's new February 20, 2009 by Dave Haynes In the run-up to a show like DSE, I always like to have a look at the exhibitor list to get a roll call of the usual suspects but also to get a sense of new names in the mob.Running down that list, I see lots of familiar company names and all the big software guys will …
Vegas meet-up and formative society meeting February 19, 2009 by Dave Haynes Yes, there’s a place where it’s still 1974 — where, for a few carefree hours, one can sink back into a plush booth next to a bubbling pool of fire; where cocktail waitresses in full-length gowns bring you mai tais and zombies while you munch on salted almonds and bask in the hazy, blue- and …
Ronin's year-end numbers released February 17, 2009 by Dave HaynesMinneapolis-based Wireless Ronin released its Q4 and full year results late this afternoon.The press release reports an, ouch, operating loss of $14.6 million for the year, up a full $6 million from the $8.6 million loss of the previous year. The new CEO points out these are not exactly ideal times to be trying to turn around a company, …
Chapter 11'd Muzak formally announces it is in the game February 17, 2009 by Dave Haynes Just days after on-premise music company Muzak announced it was going Chapter 11 to deal with a $370 million pile of debt, and after no shortage of blog noise about the demise of piped music and the future of that South Carolina-based company, Muzak has let it be known it will have a presence on the …
A PRISM post-mortem looks at promise of in-store metrics February 17, 2009 by Dave Haynes James van Etten’s daily e-mail blast to subscribers always had a good mix of stuff I would otherwise never come across including, this morning, a post-mortem on the In-Store Marketing Institute’s Web site, about the much-ballyhooed shopper metrics program that was recently shelved by the Nielsen Company.In a column, the Institute’s Peter Breen argues: I don’t think there’s …
