What about Tesco in Poland? March 3, 2009 by Dave HaynesAtvertin just deployed digital signage in some Tesco hypermarkets.
In-store media measurement: performance is what matters March 3, 2009 by Dave HaynesNikki Baird of Retail Systems Research, which does guess what, moderated a panel at DSE last week on in-store measurement.Back at the office now, she has generated an interesting think piece on the company’s Website, comparing measurement for online retail and the new challenge of measuring in-store media.Her conclusion was that in order to start really getting some …
Next Toronto mixer set – March 10th March 3, 2009 by Dave HaynesGiven that I was wandering down the Vegas strip guzzling $1 Michelobs at 2:30 in the morning, just days ago, the idea of another mixer is missing just the slightest amount of charm. Somehow, I’ll rally to the cause. Dmitry Sokolov over at Ingram Micro has again stepped in and helped organize the monthly Toronto-area mixer, …
the 30% company March 3, 2009 by Dave HaynesJason send me a note on the side via email and I will fill you in dh
Who is this one company that delivers 30% on average? March 3, 2009 by Dave HaynesHello Mr. Haynes Who is this group that deliver 30% lifts on average? Do they have a site and are they located in the UK? Any help in this regard would be greatly appreciated. Thank-you. Jason
Another DSE round-up: Laura Davis-Taylor March 3, 2009 by Dave HaynesWell-known industry consultant Laura Davis-Taylor has also weighed in on the DSE show last week, writing in RetailWire about the tone and outcome of the conference sessions.I’m sure this has been around for a while but in her piece she uses the acronym ISDM, or In-Store Digital Media. I’m not sure that one will stick, but I …
Digital Signage Networks are Expensive March 3, 2009 by Dave HaynesDigital Signage Networks are Expensive Digital signage networks are expensive. In fact, the primary reason why most business owners and managers decide not to invest in a system is the price. In other words, it’s not the ROI (Return On Investment), the functionality, or flexibility that stops them. It’s the money they need to spend …
Does turning off the screens at a store make THAT much difference??? March 3, 2009 by Dave Haynes When I first read a few days ago of reports about the demise of the Tesco Screens network, my initial reaction was a shrug. As noted, sprinkling a few screens around cavernous stores, hoping they get noticed, is usually an exercise in futility.It was the rationale for the shutdown that caught my eye, and made me …
DSE thoughts from smarter people (plus Gerba) March 2, 2009 by Dave HaynesLionel Tepper, I assume, of Digital Signage Universe has posted a really thorough but byline-free review of the conferences and trade show hall at last week’s DSE event in Vegas. Lotsa detail and pics. You can read it here.As well, Real Digital Media’s CEO Ken Goldberg, who writes a very thoughtful blog but doesn’t do it …
