Adobe AIR platform will drive new Signage Software April 22, 2009 by Dave HaynesGreat perspective David. I’ve felt the same way for some time regarding the commoditization of digital signage software. With the reported 100 – 300+ digital signage software companies out there there is just TOO many options. As the software companies and industry matures the “must have” features will be available on the many remaining options …
thoughts April 22, 2009 by Dave HaynesYou made good point by referencing google adsense, where your blog in fact is an addressable media vehicle whereby if someone clicks on a sponsored listing, revenue is earned. Performance advertising like this is, in my belief, the future of advertising. This future is probably only 2-3 years away or less. The reason I believe …
What does Adobe's move on to TVs mean for digital signage? April 21, 2009 by Dave HaynesPhoto from Wired: Adobe Flash for Your TV Means Hulu in Your Living Room Adobe is at the National Association of Broadcasters show in Lost Wages this week, and its big announcement was how the company has put the pieces in place to allow it to deliver Flash content and interactivity to residential TV.“Adobe Flash Platform for the Digital Home …
OVAB April 20, 2009 by Dave HaynesIt’s hard to measure success in digital out-of-home. That’s because the entire industry is broken and I’m not sure a bureau can fix it with a set of policies or guidelines everyone can abide by. We have to start exploring the root of the problem first. There is an immediate need to invigorate the digital …
JC Decaux puts its Swedish digital bus shelters to work April 18, 2009 by Dave HaynesTouchMe interactive abribus at Brunsparken from TouchMe on Vimeo.Google Alerts popped up a piece from LMSLabs about JC Decaux’s efforts in Sweden, putting up interactive bus shelters with the help of the interactive DS firm ubiqwindow and its Swedish distributor TouchMe.I like this for the simple reason that it is useful for people. People waiting for a bus can key …
Transit TV Goes Dark April 18, 2009 by Dave HaynesI really want to take offense to the thousands of media planners that historically and continuously espouse this rhetoric, quote, “But bus riders are not necessarily the audience a lot of advertisers are after.” Who in the heck started this anti-American, anti-middle-class, anti-service workers, anti-civil servants industry B.S. Listen up people, when we travel to …
Transit TV gone … great!!! April 17, 2009 by Dave HaynesThank goodness that Transit TV is gone! From the moment that MTA signed on to this crass service, it made my daily commute on six busses even worse that it was(and that’s saying something). Half the programs were in Spanish, while the ones in English usually catered to Latinos who are more proud of their …
Game-changing Atom-Ion combos on near horizon April 17, 2009 by Dave Haynes There has been a buzz for almost a year now about the Intel Atom CPU and its ability to offer a small form-factor PC at an affordable price – but the ones that have come out to date have had mixed reviews about their real capabilities versus the marketing hype.The issue, to date, has been …
Strategy's DOOH event, with CODA, cancelled April 16, 2009 by Dave Haynes The Strategy magazine digital out of home event that was planned for next week in Toronto has been canceled due to weak ticket sales.It’s unfortunate because there was a pretty good roster of ad-oriented speakers lined up, and Canadian Out-of-home Digital Association board member Peter Irwin had worked his butt off to get this pulled together …
Blending audience and playlog data to get an even deeper insight on screen impact April 16, 2009 by Dave Haynes I was just standing in Whole Foods an hour ago, watching the creative on one of the Marketplace Station screens installed in the Oakville store (outside Toronto) and busily throwing the analytics off of their standard numbers by lingering for minutes, not seconds.The screens in the store, along with those in another Toronto location, are running BroadSign-powered …
