DSF says it has 150 members already March 2, 2010 by Super User From my firm position on the fence, where I will stay for some time, the score is roughly 420-150 in the tomato-tossing match between the established Digital Signage Association and the fledgling Digital Signage Federation. The latter says it has already signed up 150 companies and individuals since it was formally launched last week. I am not …
Walkabout in LV March 2, 2010 by Super User I had hoped to have some time to just wander around and have a look at some stuff in Las Vegas last week, but in the end it boiled down to a free 45 minutes or so I had to get across the street to the Fashion Show mall to buy a shirt. But I …
Center for Democracy & Technology releases new report on privacy and DOOH; skips alarmist nonsense March 2, 2010 by Super User The Washington, DC-based Center for Democracy & Technology released a new report this week on consumer privacy and the digital signage industry, called Building the Digital Out-Of-Home Privacy Infrastructure. The CDT report has recommendations for ensuring privacy as more and more DS and DOOH companies start using audience counting and other technologies to get a sense …
Monster Media sets up sales office in Canada March 1, 2010 by Super User The companies that have been dabbling in the projection DOOH media space in Canada now have a pretty substantial competitor in their midst. Orlando, Florida-based Monster Media has hired a guy and established an office in Toronto, with a release this afternoon describing what they do as “full body responsive out-of-home advertising.” John Payne, president of Monster …
Reach Media Turns On NYTimes.com Today Network, but will viewers care? March 1, 2010 by Super User Reach Media Group, aka RMG Networks, has done a deal to run New York Times content starting today on some 850 screens in five big cities in coffee shops, casual restaurants and airport newsstands. The plan sees RMG taking content from the Web site and re-branding it as the NYTimes.com Today network. Another 850 screens will be added …
Numbers you should remember (and tout) if you are chasing retail business March 1, 2010 by Super UserLionel Tepper, who runs Digital Signage Universe, carved out the time to sit through some of the sessions at last week’s Digital Signage Expo. He always does a particularly thorough job, and he has quite a long, very useful section up about the Walmart Smart Network and the quality of its measurement. There is now lots …
More DSE 2010 Impressions February 26, 2010 by Super UserSo the theory was that because I was not going to be chained to a booth, I for once could really have a good look around. Didn’t work so hot. I did indeed see a lot more than usual, but there were a lot of vendors and I ran out of time to have more …
DSE Impressions … so far February 25, 2010 by Super UserDay three at DSE in Lost Wages. On the go for about 20 hours each day so NOT a lot of time to type away. But wifi is now working in the press room, so quickly, here’s what I know and see … Busy show. Lots of people and some booths like Christie very crowded. …
DSE week will be interesting February 21, 2010 by Super User I am packed. Tickets printed. Seat chosen. Insured up the wahzoo because I don’t want to be bankrupted if I get a paper cut. This time last year I think there was a lot of snow on the ground and it had been a looooong winter. This year there is no snow up here and …
PeopleCount packages up quick, OVAB-aware research program for DOOH networks February 19, 2010 by Super User One of the the reasons more audience research is not done in the digital out of home sector is that companies launching or already operating networks are terrified of the costs. Simply put, it’s not cheap if you want to get it done right. But in context, it doesn’t have to be crazily expensive either. …
