Today's whopper, brought to you by the CEO of Scala May 1, 2010 by Super UserAnd I quote: “No one today has a digital signage offering for small business owners to deploy and manage themselves. SignChannel is the first,” said Gerard Bucas, Chief Executive Officer, Scala. “By leveraging low-cost media players such as wireless photo frames and Scala’s template capability, a small to medium business owner can easily set up their own …
Impressions on a virtual trade show April 28, 2010 by Super UserThis was a nutty day, and I am writing this in between scheduled calls, so my time spent at the digital signage virtual trade show held today was fairly fleeting. Maybe 25 minutes or so spent poking around. So I am in no position to offer any deep impressions and ideas. But then, I didn’t need …
Pumptop pushing the accepted boundaries on what constitutes DOOH content programming April 27, 2010 by Super UserOne of the things I tend to rail away about is how few network operators spend much time considering their content programming, with the result being endless variations on a mix of weather, news headlines, sports scores and soft content. As stated in the past, content is an after-thought – the stuff between the ads. …
Deadline starting to count down on BlueMaxx digital signage-meets-mobile award April 27, 2010 by Super UserCompanies that are pushing the envelope by using integrated media – like mobile – are being encouraged to tell their story and enter to win the first BlueMaxx Award, a new recognition program developed and sponsored by Stratacache. As disclosure, I was asked a couple of months back to be one of the judges on …
Getting A Digital Signage Network Right, From The Start April 27, 2010 by Super UserIt’s not TV. It’s not the Internet. And it’s not just digital posters. It’s the sum of many parts, but also its own thing. Done right, the medium offers huge potential. But it must be done right, and the history of this still emerging industry is one of many, many misses and precious few hits.
If content is king, where's the Content King??? April 26, 2010 by Super UserThis is such an odd little sector. By the count of Bill Gerba and his company Wirespring, there are some 330 firms out there peddling some form of Digital Signage software platform. Let’s be conservative and say each of those platforms has at least 20 clients. That’s more than 6,500 networks that are running anywhere from …
Choosing the right software April 26, 2010 by Super UserThere are some 300 companies out there selling digital signage software, and Lord knows how many more home-grown, in-house solutions. So … how do you make sense of it and make the right decision for your company?
New digital signage user group and forum established; organizer hoping for pitch-free zone April 25, 2010 by Super UserThere have been a few stabs here and there at trying online discussion forums on digital signage and DOOH, and I think it’s is entirely fair to say none of them have caught on. There are a few things that stall them … They look like ghost towns when people come across these forums in …
DSE asking speakers to figure out what they'll talk about 10 months from now … good luck with that April 23, 2010 by Super UserIn an industry that is changing rather quickly, it’s a little curious to see a trade show calling for presentation proposals now for an event that opens 10 months from today – but that what Digital Signage Expo is doing. The deadline to get proposals in is mid-June – 8.5 months out. If you make the …
Inwindow turning people into Na'vi at LA mall April 22, 2010 by Super UserInwindow Outdoor continues to do some of the most interesting work in this sector, and they have carved out a nice niche doing interactive street-level projection and screen work. Wisely, they have tapped the big budgets and great visuals of Hollywood studios. Never met these guys but I have a LOT of time for what …
