Experiential In Airports Is Not Just About Big Dollar Creative: Exhibit B December 19, 2024 by Dave Haynes Here’s the second post about very different approaches to experiential digital signage at a big airport that don’t have six-figure creative attached to the jobs – in this case, a big preview screen that lets people know their friends and family are about to squirt out of arrivals and join them. Todd Alan Green, who …
Experiential In Airports Is Not Just About Big Dollar Creative: Exhibit A December 19, 2024 by Dave Haynes Here’s the first of two very different stories about experiential digital signage at a big airport – neither of them having anything to do with big-dollar creative or complicated technologies. Hartsfield-Jackson Atlanta International Airport is, as anyone who has used it will confirm, crazy-busy – with some 286,000 passengers and roughly 2,100 arrivals and departures …
Pro AV Industry Growth Continues to Slow Through Fall 2024: AVIXA December 19, 2024 by Dave Haynes The global Pro AV industry has been decelerating in late 2024, with both October and November posting some of the year’s lowest growth figures, according to new stats and observations generated in AVIXA’s Pro AV Business Index. The trade association’s AV Sales Index (AVI-S) declined from 53.4 in October to 52.1 in November, which is …
Franklin Instore, Elo Team Up On Managed Services Offer For Digital Merchandising December 18, 2024 by Dave Haynes The retail merchandising agency Franklin Instore has teamed up with interactive display firm Elo on a new “Digital Merchandising EcoSYSTEM” that pairs more conventional point of purchase marketing efforts with interactive displays – running with the idea of a “make once-use many” set-up that allows for repeated rebranding, re-messaging and re-merchandising a set-up based on …
Midwest Grocer Hy-Vee Opts In On Grocery TV Platform For In-Store Media Network; While Appearing To Opt Out On Samsung’s VXT December 18, 2024 by Dave Haynes This is intriguing – the Midwest US grocer chain Hy-Vee has announced a partnership with the in-store media network Grocery TV to deploy what it says could be 10,000+ screens across more than 400 stores. That big roll-out comes a bit more than a year after Samsung made a bunch of marketing noise about Hy-Vee using …
ISE Mixer Sold Out After Two Hours December 17, 2024 by Dave Haynes AND we’re sold out for ISE Mixer in Barcelona … that took two hours, which has to be a record for Sixteen:Nine mixers. A portion of the tickets are held back for sponsors, so anyone working with a sponsor should not get panicky upon reading about a sell-out. I see at least one sponsor registered …
ISE Digital Signage Industry Mixer Registration Now Open December 17, 2024 by Dave Haynes Here is the registration link for the industry mixer at ISE. Tickets are free and they tend to go very quickly. Plus attendance is capped because of the size of the venue. The event is Feb. 3rd in Barcelona, at the same place as the last couple of years. It is again affiliated with the …
Wallace & Gromit Christmas Show Projection-Mapped On Battersea Chimneys In London December 17, 2024 by Dave Haynes The studio that produces the animated stop motion comedy film series Wallace & Gromit teamed up with arguably the most famous tenant of the renovated and revived Battersea Power Station in London for a holiday season projection mapping show that runs until New Year’s. The Christmas tree projection on two of the building’s iconic chimneys …
McDonald’s Opens Corporate Store In LA That Has No Lobby Or, By The Looks Of It, Drive-Thru Displays December 17, 2024 by Dave Haynes QSR giant McDonald’s is testing a store format in LA that has no dine-in area but also appears, at least, to not rely on outdoor drive-thru displays for taking orders. The trade publication QSR picked up on a social media post from a McDonald’s franchisee that points out a new-build prototype format that uses a …
Broadsign Staffers Ski All Weekend Raise $31K+ For Children’s Causes December 16, 2024 by Dave Haynes Big high fives to a bunch of people at Montreal’s Broadsign, who raised more than $31,000 this past weekend for children’s causes during what’s called the 24h Tremblant relay race, which ran Friday-Sunday at the Mont-Tremblant report area outside of Quebec’s largest city. The annual fundraising event invites teams to relay for 24 hours by …
