The problem with big round numbers July 29, 2010 by Super UserI was just reading a press release about a media network’s plans to increase its footprint by 1,000 locations, starting with 500 by the end of Q3. That may be entirely true, but as someone who has talked to hundreds of early stage network operators over the years, my BS Filter starts shaking and spitting …
Nice many-many tiled display in Austrian club July 28, 2010 by Super UserMontreal-based Matrox has put out a case study about an impressive install at a club in Linz, Austria. In a nutshell, 40 big flat panels are tiled together and running around the perimeter of the venue. The system runs off three Mac Pros and drives 15 Matrox triple-head video thingdoodles. If I am reading the …
Sony's new concept store appears to totally skip in-store video July 28, 2010 by Super UserSuppose you were one of the world’s great consumer electronics brands, with a reputation for premium displays, and you decided to change up the retail design for a concept store. You’d make good use of those displays to tell the brand story and communicate with shoppers, right? Well, no. You’d print up some signs and …
Does user-friendly mean anything anymore? July 28, 2010 by Super UserI noted with some interest that a Mac-based digital signage software vendor called NextGen DS has officially announced this week that it will now be known as Media Sign Pro. I’ve been aware of this company for two or three years but have not seen a demo or anything because the guys behind it don’t …
Good content starts with good planning July 28, 2010 by Super UserThe choreography of visuals and messages is really what it’s all about, however that work shouldn’t be started until the content designers have a baseline understanding of what’s going on in the environment.
Kroger's digital coupon offer improves bargain-buying, but … July 27, 2010 by Super UserUS grocer Kroger has introduced a digital coupon system that appears to make that whole exercise a lot easier and more interesting. Instead of getting coupons from here and there and everywhere, and printing them off websites or having printers in kiosks, the coupons are all hived together from a central location of the Kroger …
Media vet Wolff releases white paper on selling DOOH July 26, 2010 by Super UserIf you attend the annual Digital Signage Expo – and particularly if you are more deeply involved – the name Geri Wolff is probably familiar. She handles media and media relations for the event, as well as the Digital Signage Federation, through her firm Market Works. What you might not know is that she has …
GSTV skips cocktail party; does beer pong tourney instead July 26, 2010 by Super UserYou have to hand it to the DOOH companies that are duking it out in the gas station space – they don’t necessarily stick to the well-beaten path. We have Pumptop TV doing things very differently with its content mix (this week it is clips from the World Hop Hop Dance Championships). And now we …
Digital signage for queues controlled by dead-simple touch UI July 26, 2010 by Super UserThe queue management systems business seems really well suited to bolting digital signage on to the offers, since you have people in lines or crowded waiting rooms starting at at a little screen as the numbers count up and down to the time when they can get served. That little screen gets a lot of …
Three birthday candles for DailyDOOH July 25, 2010 by Super UserWhen little kids turn three they stop a lot of their babbling and start to form coherent sentences, so we’re hoping the same thing will now apply with DailyDOOH and its crack team. ;-] More seriously, happy three years to Adrian and the kids at DailyDOOH, which I think can be safely assessed as the …
