No 180-inch LG plasma after all, but … September 3, 2010 by Super UserLG managed to whip up a fair amount of hoohah this week when it announced it would be showing (quoting LG UK) a “staggering 180-inch plasma 3D TV prototype” at this week’s IFA consumer electronics trade show in Berlin. Wow. That would be one big piece of TV. I don’t think the floor joists in …
Tales of the (Digital Signage) Wild West: Convenience TV expands To Eastern US September 2, 2010 by Super UserOne of the more heavily-read posts I’ve had up recently was about LA-based Convenience TV, an over the counter penny stock that has engaged a marketing firm to whip up some investor excitement. The company issued a release asserting that somehow 28 locations in the vastness of LA gave the company #1 market share … …
Digital mall directories just make sense September 2, 2010 by Super UserMall directories going digital just makes sense, as the store listings are always changing and each time that happens stuff needs to get printed and people need to crack the cases open and change them and on and on. Never mind digital gives shoppers the ability to search by keywords or name instead of scanning …
Rival gas pump DOOH networks in court battle September 2, 2010 by Super UserThe different DOOH companies that put screens on gas pumps have long been scrapping away with each other for ad dollars, but that fight has turned a little ugly – with two of the big three in court. The web site Courthouse News is reporting (Aug. 17, 2010) that GSTV has filed a claim in …
Zoom gets new backing for expanding digital footprint September 1, 2010 by Super UserDallas-based ORIX Venture Finance has provided what it calls debt financing – no numbers stated – to Zoom Media Group Inc. to let that Montreal media company expand its footprint and services in the US and Canada, particularly as it relates to digital displays. Orix describes it as an enterprise term loan and revolving line …
The strange, confused attack of the news-bots August 30, 2010 by Super UserThe people in the starter castle that took the place of a small bungalow in my leafy little neighborhood have about $900,000 worth of car in the driveway. A red Ferrari. A tan Bentley. And a big black Mercedes SUV. We are all speculating wildly about what they do to afford all that, plus this …
A digital mirror to get pretty, in butt-ugly packaging August 30, 2010 by Super UserI am not a regular reader of PremiumBeautyNews (shocking, I know), but stumbled on this piece about the French hypermarket retailer Carrefour testing an interactive shelf-edge application in two of its new Carrefour Planet concept stores. Thanks to the electronic mirror, consumers just need the swipe of a make-up product barcode, to virtually “try on” …
Can a robot build your creative? Maybe … August 28, 2010 by Super UserA piece in the Media and Advertising section of the New York Times this morning discusses a provocative proof of concept automated advertising solution put together by the Paris-based creative agency BETC Euro RSCG, which is part of the Havas agency empire. The software is called CAI, pronounced Kay, for Creative Artificial Intelligence, reports the …
This Stuff Works Dep't: Purchase intent almost triples off DOOH campaign August 27, 2010 by Super UserSpotted a nice piece of research in MediaBuyerPlanner: PepsiCo ran an eight week campaign on Gas Station TV for AMP Energy drinks, and the Nielsen research done on it showed intent to purchase the drink nearly tripled. Nielsen did pre- and post-campaign studies to measure behavioral and attitudinal shifts, and found with both AMP Energy …
Sightings: Using audience analytics to drive restaurant traffic August 26, 2010 by Super UserTechCrunch flagged a demo of digital signage by Japanese telecom giant NTT that shows some different possibilities for biometrics as they relate to screens. Just about all the focus has been on audience counting, but this demo shows the commercial approach of analyzing how many people are looking at an ad for a nearby restaurant, …
