Where digital signage software is going: Part 2 September 24, 2010 by Super UserInteractive This is a British company called ScreenReach that specifically builds mobile apps that interactive with digital screens, for things like games and polls. Companies like Boston’s Locamoda and Aerva have also done mobile to screen interactive apps. More basic touchscreen apps are done by a lot of companies, but I’d argue it’s a bolt-on …
Where digital signage software is going: Part 1 September 24, 2010 by Super UserI did a webinar the other day with Digital Signage Magazine and NEC. I was asked to yak about trends and an outlook for what NEC and some others call digital signage CMS systems. I still just call it digital signage software, but whatever … The plan was to put this up on SlideShare, but …
Will trade ruling lower flat panel prices in Europe? September 22, 2010 by Super UserFrom Chris Sava and Display Alliance News comes word that the European Union will not appeal a ruling this summer that it has to stop imposing a 14 per cent tariff on imports of high-end LCD flat panels. The World Trade Organization had ruled that the EU was slapping on the tariff for anything bigger …
Does re-purposed TV creative have a role and impact in DOOH? September 22, 2010 by Super UserIt’s generally held that Digital Out Of Home is its own medium and that effective creative for this space needs to either be original work or material from another medium that’s then been monkeyed with considerably to work in place-based venues. I buy into that, as the audience dynamic is entirely different for TV. But …
Webinar tomorrow on where CMS platforms are going September 21, 2010 by Super UserDigital Signage Magazine and NEC asked me to present on a free webinar tomorrow about content management systems for digital signage. Mike Zmuda – a nice, sharp and straight-talking guy who handles biz dev for NEC – will give the skinny on VUKUNET, but I had free reins to blabber on about whatever I wanted. …
DS Talent Pool: Tom McGowan September 20, 2010 by Super UserTom McGowan and I met on my first day on the job with BroadSign, having been enticed to join the team. He impressed me right away, because he spoke his mind and knew the technical side of the business like few I’d run into through the years. He’s the subject of my latest Talent Pool …
EnVu lighting up malls floors, bankrolled by Stratacache September 20, 2010 by Super UserTwo distinct impressions. 1 – I’ve never seen anyone but little kids pay more more than fleeting attention to interactive floor projections when I have seen them in malls and mega-casinos. 2 – Chris Riegel is no dummy. So when I read this morning DailyDOOH that EnVu (which I did know about) was bankrolled by …
New DOOH mall network has dwell time to die for September 19, 2010 by Super UserShopping malls are a really interesting environment to put in an ad-based screen network, and the one that’s starting to spark up in the Middle East is intriguing for a couple of reasons. As DailyDOOH notes, the Al Barq Digital network is actually owned by the Abu Dhabi government and therefore poses little risk for mall operators who …
Bad digital signage projects hurt us all September 17, 2010 by Super UserI have watched the rapid ascension of Amscreen in the UK with a weird blend of admiration and frustration. With deep pockets, high profile through the UK version of The Apprentice and lots of friends in high places, the company started by UK business titan Lord Alan Sugar has managed to proliferate a thoroughly utilitarian …
Supply vs. demand gets a little more lopsided September 16, 2010 by Super UserAre we past 400 yet? Remarkably, there are yet more companies entering the digital signage marketplace with their own easy-to-use, easy-on-the-wallet hardware and software solutions. There’s agreement there are at least 300 companies out there and some clues that it might actually be more like 400. Whatever the case, supply far outstrips actual demand. Another …
