Shopper Marketing Expo on in Chicago. Are you there? October 6, 2010 by Super UserI’ve had a couple of emails from industry friends asking if I was going to be in Chicago this week for the Shopper Marketing Expo. Nope. But would like to have been. And I wonder why there are not more people from the sector there. I’ve written before about having a lot of respect for …
So is it free or not??? October 6, 2010 by Super UserSee if you can figure out this email marketing pitch without going cross-eyed … Professional FREE Digital Signage for everyone! — Well, well … that’s a good price It’s Digital Signage, but smarter more flexible and FREE for all — Yeah, you just said that MediaSignage had changed Digital Signage forever! And not just because …
Following industry investor conference remotely … October 6, 2010 by Super UserBased on what I am hearing and reading the Strategy Institute’s annual investor conference in New York is going well. I couldn’t go this year – too busy and already at another event starting tomorrow – but I have been following through blog posts from attendees as well as Tweets from several people with smartphones, …
Global OOH Ad Business Pegged at $24 Billion by 2015 October 6, 2010 by Super UserThe research firm Global Industry Analysts, Inc. of San Jose, California has released a 600-page tome on the global Outdoor Advertising markets. “The global market for Outdoor Advertising,” says the release, “is forecast to cross US$23.9 billion by the year 2015. Key factors driving market growth include increasing popularity of digital billboards and video screens, advancements …
C-Store 101 paper from NRF offers pile of insights October 5, 2010 by Super UserSomehow or other I stumbled across a paper from the National Retail Federation on the convenience store business that looks into trends and operating challenges. It makes absolutely no mention of digital display technology and only passing references to in-store marketing, but for all the software and DOOH companies that sell into or build out …
The other couple: DSA and CETW now BFFs October 4, 2010 by Super UserThe Digital Screenmedia Association (DSA) has – SURPRISE!!! – formally hooked up with Customer Engagement Technology World (CETW), the trade show formerly now as The Digital Signage Show, or even more so, as Kioskcom. CETW is now officially the trade show of the DSA, with the first event (informally) set for next month in NYC, …
Are DOOH networks in big retail tainted? October 4, 2010 by Super UserThe venerable trade publication Advertising Age has a piece up called “In-store TV Still Fighting For Respect — And Marketing Dollars.” OK. Agreed on the headline. Then there’s the kicker, secondary headline: “Why a Little Something Called the ‘Taint’ Still Matters.” The premise here is that the digital retailing medium has a taint about it …
Industry mixer set for Monday night in NYC September 30, 2010 by Super UserThe Digital Screenmedia Association is organizing an industry mixer for this coming Monday night in New York, ahead of the Digital Signage Investor Conference the next day and at the tail end of the meeting Steve Nesbit is running Monday for the cast of 1,000s who’ve received patent infringement notices recently. They will need a …
DS Talent Pool: Mark Emmons September 29, 2010 by Super UserMark Emmons and I have never met but we certainly have a few things in common. He comes out of the big city daily newspaper business, knows and is friends with my Preset partner Pat Hellberg, and has been banging away at digital signage forever. As one of a few at the LA Times who …
OMAC releases new research on Out Of Home's impact September 29, 2010 by Super UserOMAC, the Out-of-home Marketing Association of Canada, has released highlights of new research that reinforces the value and impact of the medium across various advertising categories. An online survey of some 2,200 adults in Toronto and Montreal evaluated OOH, TV, radio and online advertising across five categories: wireless services, mobile phones, packaged food, quick-service restaurants …
