CETW videos – quickie demo with Ludicast (DS-mobile integration) November 12, 2010 by Super UserLudicast is s small NYC company that has been around the digital signage space for a couple of years. I pulled out my Flip at CETW and asked founder Nate Kidwell to walk me through their quickie pitch. More of these to come from a few companies …
CETW 2010 impressions November 12, 2010 by Super UserBack from NYC – late night flight home after a long couple of days at Customer Engagement Technology World. It was also really busy for me and once again intent ran into reality in terms of my having time to write much from the show floor. If you have been in an industry for 10-plus …
A look at Prysm displays in American Eagle Soho (NYC) November 12, 2010 by Super UserAfter CETW yesterday I went down to the American Eagle store to see the new Prysm laser phosphor displays that have been installed there and were the subject of a news release Thursday. I had seen the tech at InfoComm but this was a first chance to see it in the wild. Impressions: Quality of …
Squabble developing over big agency DOOH transaction fees November 12, 2010 by Super UserThere’s a really intriguing piece in MediaWeek about the bun fight going on regarding the internal media planning system one of the biggest media buying agency group’s in the US wants DOOH networks to use. The nut of it is that Starcom MediaVest wants networks to use the system it is putting in place, which …
Context Media adds new rheumatoid network November 11, 2010 by Super UserWhen I am asked to cite examples of DOOH networks that are thriving and doing things right I usually reference Chicago-based ContextMedia and its diabetes-focused network. The network is focused only on clinics that treat patients who have or may have diabetes, and it does very well by limiting much of its ad sales focus …
NEC hooks up with Intel and Microsoft on global digital signage offer November 10, 2010 by Super UserI am sitting in the blogger lounge at Customer Engagement Technology World – sheesh that’s a mouthful – so this is not the most opportune to decode news that NEC Corporation, Intel Corporation and Microsoft have entered into a strategic relationship to provide an integrated digital signage offering for the global market. I have a …
Gorilla glass for dumb monkeys November 10, 2010 by Super UserAs someone who has done a lot of digital deployments, I have stood in a venue and watched the people coming and going, wondering all the time what could protect the fragile display against all the dumb monkeys I was spotting the crowd. These were people you kinda knew, somehow, would tamper with stuff just …
DPAA digital signage video standards: Good or bad? November 9, 2010 by Super UserAt the Digital Place-based Advertising Association’s recent media summit, the organization started talking about standardizing video formats and encoding. The background to that is a simple quest to minimize the production requirements of creative shops and remove another buyer objection, as in, “If I buy DOOH for my client, we’ll have to make 12 versions …
CETW starts tomorrow in NYC November 9, 2010 by Super UserI’m in New York come tomorrow morning – 5:50 AM flight from Buffalo (ugh) – for the Customer Engagement Technology World (CETW) show at the Javits Center. This is the show that’s been re-branded from Kioskcom/The Digital Signage Show. There’s a big education component, and always an interesting set of vendors who I don’t bump …
HP's expanded digital signage offer is (big yawn) Scala imaged on a couple of desktops November 8, 2010 by Super UserWell, it’s better than HP featuring a re-badged display monitor as its big digital signage offer, but one has to hope this is just a couple of more toes in the water and HP will ultimately show a little more inspiration than marketing a couple of existing desktop boxes pre-imaged with a version of Scala. …
