rAVe: Kayye's Krystal Ball – 2011 Edition January 6, 2011 by raveA terrific partner post from rAVe’s Gary Kayye, looking back and ahead – with the focus on the AV side … I simply cannot believe that I’ve been writing this for 12 straight years! I spent more than five weeks on this particular version of my annual Kayye’s Krystal Ball feature article due to the …
DOOH network Access 360 gets $12M VC investment January 5, 2011 by Super UserAccess 360 Media has announced a $12 million investment from VC firm Columbia Capital, to be used to build the DOOH network’s headcount and footprint through acquisition and organic growth. “Since acquiring Arena Media Networks in early 2010, our new combined platform— encompassing both in-mall and in-arena networks—has paid off tremendously and we are thrilled …
RMG's DOOH Primer: Get in tune! January 4, 2011 by Super UserIf you run a Digital Out Of Home network or are putting the plans together for one, take the time to read this iMedia post by Reach Media Group’s CEO, Garry McGuire. It covers some fairly familiar but important ground on how DOOH networks badly need to start syncing up on how they go to …
2011: The Road Ahead – Part 2 January 3, 2011 by Super UserA LOT of page views and good feedback about the look-ahead piece last week, as well as a couple of later submissions that I have added on here from international firms. Andrew Wood, CEO, Al Barq Digital (Abu Dhabi Media DOOH) A blank piece of paper and a great opportunity to take all the learnings, …
Happy New Year and Best Wishes for 2011 December 31, 2010 by Super UserMay all your troubles last as long as your New Year’s resolutions! – Joey Adams, comic Best wishes and have a fun, safe evening if you are out. See you on the other side in 2011.
Smart Network's Marketing Director Talking Results At NRF December 30, 2010 by Super UserPete LaFond, the director of marketing for Walmart’s Smart Network, is slotted to do a 45-minute session on Jan. 10th at the National Retail Federation’s annual expo in New York. Retail Info Systems News says he will explain how in-store digital marketing delivers results for both the world’s largest retailer and major CPG manufacturers. He …
Five predictions for 2011 December 30, 2010 by Super UserFive predictions for 2011 (please read to end): Contextual relevance: New contextual capabilities for advertising will enhance the power and popularity of ads, rich media, and video. Marketers will push for new “hyper-relevant” dynamic advertising options that serve “customized” content-based ads that change based on location. Advertising as content: Advertising will increasingly incorporate branded utilities …
2011 Look-ahead: The Industry Point Of View December 30, 2010 by Super UserIt’s future-casting time, but rather than me passing along my own perspective on the road ahead in 2011, I thought I’d crowd-source this puppy and ask a pile of people who run companies in this sector to provide their own points of view on what will happen. I focused on execs and influencers who, for …
Preset Group's DSE 2011 Mixer In Works December 29, 2010 by Super UserL-R: Jose Avalos (Intel), Denise MacDonell and Carre Dawson (Harris), and Pat Hellberg (Preset Group) Thanks to Adrian @ DailyDOOH for the kind words about the Preset Group’s inaugural DSE mixer in February. We thought it went off well and obviously others agree. Many people have been asking me about the DSE 2011, so I …
Huge Chinese DOOH network suing its backers December 28, 2010 by Super UserOne of the bigger DOOH networks in the world, VisionChina Media Inc., is going after some of its investors with a lawsuit claiming it was duped into pay way too much for the Nov. 2009 acquisition of another firm, Digital Media Group. VisionChina Media and its wholly-owned subsidiary Vision Best Limited launched an action Monday against …
