Weinfeld signs on with ScreenReach as CSO May 18, 2011 by Super UserAnother one of the kids leaves home … UK-based social-mobile start-up ScreenReach Interactive is establishing a full-time US presence and has brought David Weinfeld on as its man on this side of the pond, as well as the small firm’s Chief Strategy Officer. David has been a part of The Preset Group pretty much since its …
Digital media consumption versus spend $50 billion out of whack: comScore May 18, 2011 by Super UserThe digital measurement firm comScore recently released a new deck, prepped by the COO, on The Digital World. It makes absolutely no mention of digital in the context of place-based media, but is still quite interesting in terms of analyzing what’s going with digital globally. What caught my eye: In terms of shipments, smartphones are …
Rugged little $249 D2Plug PC pushes HD video May 17, 2011 by Super UserI wrote the other day about the dubious merits of PC companies trying to out-market each other with steadily smaller boxes for digital signage deployments. My argument is they’re pretty much already small enough. However, going smaller on price is always in play, which is what got me interested in a little gadget called the …
EnQii and Minicom merge; now doing "multichannel message management" May 17, 2011 by Super UserWhen Minicom started making noises about a big announcement this week, my assumption was that it was probably big from their own perspective, and figured it was more detail on how their management tools integrate with Scala. Well, I was just a wee bit wrong. The Inbox this morning had news of the Israeli firm …
CETW and DSE just 2.5 weeks apart in 2012 May 16, 2011 by Super UserThe wrap-up email from CET World at the end of April just dropped in my Inbox, with word that the exhibitors were pleased with the piles of qualified leads who wandered their way through the halls a couple of weeks ago. The show’s organizers don’t do the numbers thing with bodies, booths and square feet …
DPAA adds DSF and Brazil's Digital OOH member body May 16, 2011 by Super UserThe Digital Place-based Advertising Association has added a pair of associations to its member roster – the US-based Digital Signage Federation and ABDOH, The Brazilian Out-of-Home Association. Founded in April 2008, ABDOH has 16 Digital OOH network operators as members and, reports the DPAA in a release, has a mandate to “disseminate information about the DOOH …
Strategy Institute going ahead with 6th annual DS Investor conference in NYC May 16, 2011 by Super UserThe Strategy Institute has cut out its other events aimed at this sector, but is going ahead with plans for what will be the 6th annual Digital Signage Investor Conference in New York, October 25-26. The draft agenda has been schemed up and there are just a handful of confirmed presenters so far, including: * Virginia Cargill, …
Does the race to smallest, for digital signage players, matter anymore? May 16, 2011 by Super UserTweetdeck popped up a Twitter post this morning about what was dubbed the world’s smallest x86 digital signage player, which made me mildly curious. The box, marketed by iBase, is indeed teeny and looks pretty powerful and slick. Like many people, I have for years been paying attention to the PC marketplace and watching as PCs …
The Pandora's Box of Pay Per Look in Digital OOH Advertising May 15, 2011 by Super UserMontreal-based Ayuda Media Systems is among many company showing its pots and pans at the big Screen Media Expo event this week in London. One of the big things it will be talking about is its integration of Intel’s anonymous video analytics technology. Ayuda first started talking at DSE earlier in the year about the …
LoveContent judges decide what they really loved May 13, 2011 by Super UserUK-based industry group The Screen has released its LoveContent Awards nominee list, with winners to announced at next week’s big ScreenMedia Expo 2011 in London. The judging panel worked their way through over 120 submissions to single out 13 of the very best digital-out-of-home campaigns across the five creative award categories. The nominations covering the …
