Dumbasses at MediaSignage still hard at work irritating people June 10, 2011 by Super UserYou can only marvel at the wondrous stupidity that permeates the marketing office at MediaSignage. Just two weeks after the “FREE” signage software company sent me a note extolling the glories of their offer, prompting a post on the Massive Fail that is its marketing effort, and just days after someone else at the firm …
Digital signage deployments get Zinger of a franchise model June 9, 2011 by Super UserGoogle Alerts popped up a notice on a news release recently about what was described as the “first digital signage franchise providing a “one-vendor” approach for installing and maintaining a digital signage network for small and medium size businesses.” Hmmm. I have seen a few franchise opportunities here and there through the years, offering up …
Non-profit for zoos starts own Digital OOH network; SeeSaw to sell ad space June 8, 2011 by Super UserI’m going to flip a news release around and start with the bottom instead of the top, because I find that part more interesting than the simple news of a sales rep deal. An entity called Animals Inc. is the for-profit subsidiary of The Association of Zoos & Aquariums (AZA), a non-profit accrediting organization for …
Digital OOH network Newad adds online ad network June 8, 2011 by Super UserWe’ve seen lots of mainstream media companies dip their toes into the Digital OOH sector, but it’s a different twist to see a Digital OOH company expand into another medium.. Montreal-based Newad has been making a transition from OOH to Digital OOH with its restaurant, bar and lifestyle-based poster networks in Canadian cities, and has …
Digital OOH job: Tech lead on Onestop's transport networks June 8, 2011 by Super UserThe guys at Onestop Media Group, which is now a division of Pattison Outdoor Advertising, are looking for someone to take on the job of Transit Development Manager for the company’s digital networks. The gig involves managing the day-to-day build and being the technical lead on Onestop’s transport-based networks, which right now encompasses the Toronto subway system …
InfoComm preview: bring on the gadgets June 7, 2011 by Super UserI finally got my act together sufficiently to book flights down and back to Orlando for InfoComm next week. I think I have been at everyone of these for about five years now, and it is always an interesting, completely different experience from the digital signage-centric shows. This is a show for the ops guys …
28-screen cluster to add visual Digital OOH pop in Swiss mall June 6, 2011 by Super UserMalls are such big, cavernous spaces that any digital visual elements are challenged just to be noticed. I have seen some mall installations that look good, but the displays have been too small to be much more than part of the scenery. So it’s smart, I think, to seize the opportunity when it arises in …
Interactive outdoor LED gets Swedes playing Pong with smartphones June 6, 2011 by Super UserThis is pretty clever. McDonald’s in Sweden is running an interactive outdoor program in Stockholm that lets people within eyesight of a big LED billboard in a city square play Pong using their smartphones. The users just need to be log on with their mobile browser to a dedicated, verify their geo-location, and then launch …
How many screens for how many programs??? June 2, 2011 by Super UserCards on table … I have a client asking me a question and I don’t have a solid answer, so I am hoping to crowd-source a response. The client wants to know in a larger facility, with 25-50, or maybe even more, screens around the place, what would be the ration of programming channels to …
Soiree Nu in Montreal to promote Digital OOH with agencies June 1, 2011 by Super UserOn the heels of a successful Adlympics awareness-raising event/party in Toronto, the Canadian Out of home Digital Association’s Quebec wing is prepping for an event June 16th in Montreal. With less than 2 weeks away, CODACAN Montreal is gearing-up for the first annual Soirée Nü event, happening on June 16th, 2011 at La Ronde in …
